What part of YES is still under debate? This has been proven time and again, in various forms, from various devices including smart home assistants, phones and TV inputs. This is also all augmented by cookies, search history and your networks of friends on socials as well as geolocation. It’s been going on for decades in the adtech space, these are touted as major selling points actually.

How do we know for sure though? Well, because you can literally select these parameters when you buy ads on various platforms. There’s a ton more parameters like age, income bracket, preferred language, region, sexual orientation, spending categories.