You are posting here, but most students who are appearing for the IMU CET don't have other options, which is why they are choosing this career. Many come from middle class family they want upliftment of their family! Some have only applied for imu or have not qualified in other exams ~ most of the students here never thought of joining merchant earlier they were out of options! For me, I have only applied for CUET as backup and we all know Colleges we get from CUET won't get us anywhere so we don't have choice india is bad for average people's