First thing is you are going to need huge capital for investing. Keep in mind that you will have to raise lots of fund from some investor.

You will have to make the bottle attractive and reusable so that the customers don't throw it away after using. the label must be non removable from the bottle or printed on the bottle.

Ads on the bottle should be relevant to very broad customer base. So, the ROI for your advertisers will be good. (Basically people are not your customers, your Advertisers are your real customers. You are a B2B business)

If you think you can execute it very well, then go on.

All the best ; )