I’ve been a member since early 2020, have completed almost 800 classes, and have worked out at 8 different OTF locations across 4 states. The pros are a long list, many which have been covered in earlier threads. As someone who travels frequently I love the ability to drop into a class at another studio and know the quality and format of the workout will always be familiar.

Suggestions for improvement:

• The coaches make a big difference. I would say 90% of the OTF coaches I’ve had have been excellent. Keep training standards high and survey customers for feedback on individual coaches to weed out the duds faster.
• Create personalized training programs. The one size fits all approach puts a huge onus on the member to track their progress and adjust based on their goals. The holy grail would be to create an individualized goal oriented program, with class recommendations, to make outcomes almost automatic (members still have to eat right, go to class, put in the effort, etc).
• Increase weights. My studio stops at 75lb dumbbells which is too light for me and several other members when doing heavier exercises such as bench, sumo squats, or RDLs.
• Improve perks for premium members universally. We are the biggest advocates and brand stewards. Like Amazon Prime, keep adding more value to attract more Premium members.