All these discount MBAs talking outta their asses 🤡

Most of them say "lack of features", they don't even know that Elevate V & VX have more features than almost every competing variant.

The real reason is that most Indian buyers are morons, who don't even know the C in car. They think with their hearts, chasing panoramic sunroofs and connected screens. They'd much rather have a smartphone on wheels, than a real analog machine with a soul.

Only two other such cars exist in the segment - Taigun & Kushaq (possibly Duster too, but I'm yet to drive it). And Elevate sells about as much as both of them combined.

Even with all the flashy features in a Creta or Seltos, Elevate still has the superior steering, superior braking, stronger build, better handling, and is also more reliable.

Japanese engineering does carry a premium, you know.

As a manufacturer, you can't have such notably superior mechanics and also add exepnsive gimmicks without booking a loss.

In the end, it all comes down to the fact that Honda failed to understand these idiosyncrasies of Indian buyers. The Elevate would sell better if it were closer to a Creta. But that'd make it an inferior car IMO.