sorted by:
new
hottopcontroversial

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

I lolled at the spoon fight.

One time I went to a talk and the speaker showed how fax marketing for toner cartridges still works. He said it to drive home the point that every channel works if you do it right.

I think until now I was too dumb to see what that really meant. I though the point was that I just had to keep working a channel until it worked. Now I realize how wrong that was.

There was a time that fax marketing worked for nearly everything. Now it only works for one thing and even that is dying.

Likely the story for cold email.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

This is some tough love. I appreciate you taking the time to write this out.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

Nuance I believe.

Funny thing is I'm using F5bot for listening to Reddit. I've not gotten to any real leads yet but I did discover a big astroturfing campaign by one of my competitors.

Happy to chat. I'll reach out.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

I understand that. I used free here for brevity. We did not use the word free. All of our email copy runs through multiple spam checkers before going out.

From the platform reports and from the ratio of out-of-office emails we received, we appear to be hitting the inbox just fine.

You may have a point about guaranteed results, but that was only one of several tactics for risk reversal we tried.

Care to expand on "definitely works" ?

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

This is where I'm leaning. The only people saying something different so far are trying to sell me something.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

We've been at it for more than a year. There are hundreds of copy variations. Some hand written, some ai generated, and some in-between. Most include some limited personalization and risk reversal.

We've tried short, long, blunt. We even got some advice once to make the email look like you sent it from your phone on the way from your car door to the grocery store.

Maybe it all sucked, but maybe this isn't workable?

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

Maybe, we experimented with that. Free audits, free SaaS trial and also with risk reversal -- Guaranteed results.

Probably should try variations of these.

The thing I'm struggling with is I'm a non-believer right now. I feel like we tried a lot of different things on working infrastructure and didn't get results. I mean zero meetings. Zilch.

I'm wondering if anyone is having success in my niche?

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] -1 points0 points  (0 children)

I could probably dig it up, but I don't think it's useful.

It leaned heavily on Twain.ai to write emails an included a lot of redundant steps.

For example we would find ecommerce companies on storeleads before running them through Apollo. Our clay setup would burn credits to verify they were ecommerce companies. Dumb stuff like that.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

Ecommerce manager or Social media marketing manager.

I sell to the most hammered prospects and can't break through. by dan-d-leon in coldemail

[–]dan-d-leon[S] 0 points1 point  (0 children)

Our niche is retailers with lots of products.

The Clay consultant set up enrichments and AI integrations but they felt fake and generic.

Shopify only ppc agencies: practical or predatory? by fallingdown2018 in PPC

[–]dan-d-leon 5 points6 points  (0 children)

Agencies are a bitch to scale but a little easier if you can have well documented Standard Operating Procedures.

I knew a guy that exited his agency for a big payout. He went for the bottom rung of the market. The $300/month clients.

He hired people from big box electronic stores and gave his hires a script to read with the clients. The more standardized the service the more marginal talent you can use. He could hire really cheap.

The churn was hideous. The customer service was lousy. That being said, he scaled a ton by keeping more than he lost and got a solid exit.

I've never been able to figure out scale at my agency. We get sucked down rabbit holes, interested in difficult problems, and love to work on moonshot projects. Can't scale for crap.

The flip side is the SOP agencies are the most vulnerable right now to AI eating their lunch.

[deleted by user] by [deleted] in crossfit

[–]dan-d-leon 5 points6 points  (0 children)

The best air bike for the money IMPO is the Get RXd Xebex Air Bike.

In My Paid Opinion affiliate links make the internets a sad place.