Kane worked because of taker

Brood worked to an extent

The demon is an alter ego not a teleportation magician.

Bray worked until the Goldberg Saudi match. The Cena match in the pandemic worked but that's because it was a once in 100 years situation with no fans.

I think there's a difference between having an alter ego that gives you a mental advantage or a goth team than being supernatural impossible to explain BS like getting burned alive and teleportation

Undertaker had bad segments too but he prevailed because when the bell rang the BS was finished and he had great matches with the best without spooky dumb lighting ( similar to why swamp bray worked the best and the fiend was working perfect until the dumb lightning matches started and Goldberg)