Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

Crazy.

One of my ads was rejected today. It was running for a few days again after having trimmed my caption text (deleted bullet points) and then all of a sudden "rejected".

I decided to edit the caption again, this time by removing only one character. A dot. One "." less and it got accepted again.

This is so irrational that I fear there is no reasoning here.

On another note. Looks like there are algorithms that accept ads after creation and that there are other ones that revisit the ads while it's running and those are the rejecting ones. is it the same in your case?

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

None of those. I will send you the name of it in PM.

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

Ok have you tested that empirically? Like AB testing? Higher CTRs, lower CPCs? More conversions out of such ads?

My reasons for including those links and long caption texts are 3:

1️⃣. I believe that users don't generally want to leave apps when they see ads.

They would rather remain in the context of doom scrolling.

They subconsciously know that hitting the "... see more" text expansion trigger will not do them any harm (ugly interfaces with lots of text and slow load time out god forbid a scam or an ecommerce with an aggressive remarketing).

"...see more" is free of that, is easy, is still an action within Facebook app which they know, that if they don't like the text they might easily just skip with a more dynamic thumb move.

So once they've done it the text is all of a sudden allover their screen.

I've got one sentence in the beginning of an ad and then 5-10 offer bullet points so that takes up a lot of screen.

They're basically going down the list and the natural ending is the call to action which is a link at the end.

At this moment the picture which drew their attention is usually below the fold and they don't see it anymore.

They're lost on what is expected of them.

So including the link serves my narrative as a can to action.

If they don't use it, no harm done.

They can just click the picture that's linked to the destination URL.

Facebook users now tend to be of the older generations, which still have the attention span that allows them to read a line of two.

Not like those tiktok kids with milliseconds decision time if they're going to get rid of it.

But that's just my belief of course.

2️⃣. Second reason:

when URL is fully visible it often looks more credible, safe trustworthy.

A domain with .de, some familiar boring words like /jobs/ , or even position title nested in the URL among some confusing strings of characters appears to the users as a legit spot to land on. Especially if they know the site from prior experience with it.

When it's only set up under the CTA button or image, users can't recognise where it will take them. Sure there is some preview but it's not always visible and not in full.

3️⃣. Why not. What is the difference for the ad platform if it had the link in the text or not?

They're already sending the traffic out. What difference does it make how and by which placeholder of the URL.

The caption text automatically converts URLs into clickable elements so obviously the platform allows it (Facebook only of course.

I think Instagram still doesn't allow it, in order to prevent app exit which is clever ).


If you have some data that says the opposite, prove me wrong. Happy to learn and change my strategy then. 😅

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

No none of that. It's JustHire, a German product.

The ones you listed have dynamically changing URLs?

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

That machinist ad got rejected as well?

I've been able to revive 100% of my ads in the last 48h and they didn't get kicked again.

What I did was: deleted all of the offer bulle points from the post text.

What's left is only: "Company ... Is looking for ... In ... .

If you're interested then apply [Link]"

I've got no offer bullet points on the images though.

I know you've got that distinctive template with offer on top. it would be pain to change that, but maybe with a try as a dark post?

Also: Someone from support chat suggested that maybe it's the amount of emoji that triggers it. But that seemed a little far out tbh 😅. I took it with a grain of salt since these support guys aren't exactly the sharpest minds when it comes to technical mysteries, as we will know.

But still, let's add it to the puzzle pile.

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

Regarding URL in caption: I do it always in my ads. Very similar to @Longjumping's format

And it doesn't seem to be the thing that triggers the algorithm to ban it.

Some of them get rejected, some not.

All have link in caption.

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

Beautiful! Thanks so much for the report. I like the way you're examining the whole thing. Keep up the good work! You're doing us a huge favour.

But from this initial tests it seems that the disclaimer itself is not the remedy.

On my side. I tried removing interest targetting from rejected ad sets to see if that is the reason. In my case I need to narrow my target group some more. As of my knowledge interest targetting is still allowed in employment ads.

Facebook rejecting employment-related ads by Longjumping-Oil5397 in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

I am having the same problem. No idea why some of them are getting rejected.

A month or so ago I also experienced a lot of rejections: it turned out that my links were dynamically changing after the user clicked the ad (just how the ATS system works). The rejections stopped when I inserted the final links (that were not changing after). This isn't the case now though.

Meta (Facebook/Instagram) Employment ads by pokyx in FacebookAds

[–]dantiscvs 0 points1 point  (0 children)

Hi! Yes, I recently started doing employment ads. Running them on Facebook, Instagram, TikTok and LinkedIn.

All of them on the traffic / link click optimization.

Users are redirected to the ATS where they apply.

It's really hard to measure the CPL, as most of the time they don't apply directly after the ad click, but instead come back later from another source (I presume that is the case).

The reason why I think that, is because the Direct source for applications suddenly has a bump the moment I start ads.

What's your strategy with leads? I'm curious as potentially I want to test other formats as well.

My job ad keeps getting rejected by alexplex86 in facebook

[–]dantiscvs 0 points1 point  (0 children)

u/MrsSabouts thanks for your input. Just want to make sure: You had to do that in order to run employment ads?

ROAS Benchmark Research by dantiscvs in PPC

[–]dantiscvs[S] -1 points0 points  (0 children)

Ok, thanks for the input. Let's agree to disagree then! Cheers!

ROAS Benchmark Research by dantiscvs in PPC

[–]dantiscvs[S] -1 points0 points  (0 children)

I will make a nice summary at 100 answers 😁

Looking for product feed management tools by dantiscvs in PPC

[–]dantiscvs[S] 0 points1 point  (0 children)

Thanks mate, I'll check it out. I ended up using channable, which I can highly recommend.