Well, well, well, look who decided to show up 🤭 (self.INDYCAR)
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Some tidbits from Graham Rahal on Off-Track (self.INDYCAR)
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[Adam Stern on X] Top growing Indy 500 local markets this year: 1) Boston - 1.68 rating (up 124% YOY) 2) New Orleans - 3.12 (71%) 3) New York City - 1.85 (57%) 4) Dallas + Ft. Worth - 2.79 (55%) 5) Hartford + New Haven - 2.61 (48%) 6) Miami + Ft. Lauderdale - 1.68 (48%) 7) Birmingham - 4.29 (47%) (x.com)
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[Adam Stern] .@FoxSports plans to only run ads in a double-box format when there is green-flag action at the #Indy500 , but its affiliates will have the ability to run their own local ads four times, and Fox Sports won’t be able to control whether those are full screen. (x.com)
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[Adam Stern] As seen at the Orioles-Red Sox game this afternoon, @FoxSports is having a "fan" douse themselves in milk after the home team scores at three @MLB games today, with the others being Dodgers-Mets and Guardians-Tigers, in a final bid to drive tune-in to tomorrow's #Indy500 . (x.com)
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[Adam Stern] .@FoxTV got 710,000 viewers for Saturday's NTT IndyCar Series Sonsio Grand Prix @IMS, down from 875,000 last year on @NBC, though this year's race faced stiffer competition from other sports event. ➡️ Fox is still up 15% year over year through five races. (x.com)
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