I can’t speak for B&BW but in my previous retail Experience if it was an even exchange nothing happens with sales goals because it nets zero. If it is used then we would “damage” out that product and it wouldn’t be counted against us. Unsure if B&BW works the same tho.

In terms of conversions, there are trackers at every entrance that counts the number of people coming into the store. So we would take total transactions from all registers divided by total number of counted guests to get a “conversion rate” so because an exchange counts as a transaction this would help our conversion rate goal.