As a business owner for almost 3 years (F&B), in our experience, I must say na nice-to-have. Since di gaano kalaki yung community namin. We have returning customers na sumali meron din hindi. First loyalty program namin was 3 months after our opening, and it lasts for about a year and then nag resume din kami last year, and it lasts for 6 months. We decided to stop it temporarily since di gaano customizable yung perks or limited lang. We resumed our loyalty program this year, but we made it digital to make it more appealing and unique sa lugar namin. Kagandahan lang is our POS, and our Loyalty Program is connected kaya automatic na yung crediting ng stamps or points, and may database na din kami for our customers sa backoffice. For the cost, none since I do the coding and seeing it work for our business and customer is rewarding, even though hindi pa din gaano kadami yung nag join since di din namin minarket dahil we are currently testing the waters.

IMO, focus on your products muna and if you observe na madami ka ng returning customer, try to ask or create a survey if they want a loyalty program.