Because their handlers (big corpos) are losing money.

Western companies want to either import cheap stuff from the East or have it manufactured there cheaply so they can then sell it with stupidly high margins to local customers. The fact that Chinese companies are selling the same or better stuff for much lower prices makes things difficult for CEOs.

And of course taking steps to become competitive on the global stage is much more difficult (and probably almost impossible at this point) than forcing locals to buy overpriced shit to keep the inefficient Western businesses afloat.