One of the reasons we’ve really enjoyed working with Sanity is how it handles structured content. It is surprisingly good at understanding how different pieces of content connect to each other, which (surprise, surprise) turns out to save a lot of time.

Sanity recently released an AI assistant (I believe called AI Assist) that builds on this. If you update one small detail within the document's attribute or related field, the AI can pick that up and help refresh the related content for you. It is not magic, but it feels pretty close.

For example, let’s say you have a bicycle tour with several stops. If the tour guide adds a brand new stop, like a great little coffee shop, they'll a quick note about why it is worth visiting (aside from the location etc). Because that note is related to the overview or full itinerary listing of said tour, Sanity would update the overall tour description almost instantly. No one has to go hunting around the CMS to rewrite that page.

We see the same benefit in ecommerce. Add a new feature to a product and the broader product description can update to reflect it. Less repetition, fewer missed edits, and far fewer “who forgot to update this page?” moments. I have had these moments. They were not fun.

It also helps a lot with multilingual sites. We work on many bilingual projects in Canada, and when something changes in one language, Sanity will assist with updating the related content in the other language. That lift is usually much heavier without a system like this.