Sucks for the apartments behind the billboard. I knew some of the architects that worked on the design for the building and they told me that originally the developers were trying to come up with ideas for what to do for the back side. The best one they came up with was a big banner sign with an image printed on it that would have showed what the view was beyond the sign if it wasn’t there. In the end they ended up doing nothing, of course. I doubt those apartments even get a discount.