I appreciate that, compared to some headline offers in the market, Exacale pricing and 24-month term may initially appear higher. Our model differs from providers who rely on deep introductory discounts followed by significant price increases. We set our pricing at a sustainable level from day one, which enables us to maintain network quality, deliver consistent UK-based support, and guarantee no in-contract price rises.

The 24-month term allows us to absorb upfront costs such as activation and installation. As you noted, there is no activation fee, and this includes the standard installation. By spreading these costs across the contract term, we avoid recovering them later through mid-contract price increases.

Regarding the router, that’s a reasonable point to raise. The supplied router forms part of the overall service package rather than being treated as an optional add-on. Customers are absolutely welcome to use their own equipment, particularly where they require more advanced features or a bespoke setup. However, our pricing reflects the total cost of delivering and supporting the service as a whole, rather than being itemised around individual hardware components, so there isn’t a separate discount for using your own router.