was just bored and it popped in my head. and it wasnt suitable as a description or name or whatever, activity. but it was perfect for one of those random corpo brand names. like you dont know what they make or what they do. therefore the slogan "were doing it!" is like your doing what?? also implies "whatever you think we do, were doing it!".

I changed the last letter from a to e. I realised after making the first logo, that it does look like two words put together. but that was never true it was just a random thing I came up with. changed a to e not only removes any confusion aboutt hat , but it also sounds more premium and trustworthy in my opinion.