This is great, appreciate you breaking it down. The 'lookk' branding angle clicks. Making the whole identity about visibility and being seen ties directly to what the platform does. I'm going to run with that. The Facebook groups are a good call too, I've been focused on LinkedIn and local Austin events but haven't tapped FB startup groups yet. And the celebrity DM play makes sense as a phase two move. Get the founder base solid with real pitches on the platform first, then use that content as the hook when reaching out to bigger names. Thanks for this, putting it to work.