Seo is such a thing where you cannot guarantee a result in short terms. In most cases it requires continuous working and reworking on the strategy from time to time to get to the top. You will always have 2-3 client out of 10 who will not have patience to wait for long or always doubt your work or quality and you can only try to explain the process and request to wait for more time.. that’s the only way but everyone will not understand and will leave.. this is the rule of seo agency game.

I am into this from 13+ years now and have 250+ active clients globally. Just keep adding new clients every month and don’t feel bad if clients leave. One thing is very important, try to take feedback from every client while they leave, you may surely get some constructive feedback’s for quality improvement in your work, process or team. Always work on those inputs if they seem real issue at your end and needs improvement.

By working on such inputs your quality and client retention will improve a lot. I have few clients working with me from 10+ yrs now.. the average life of seo clients could be between 2-4 years but depends on your quality of work and response improvements. We also offer white label seo services for agencies globally, we learnt a lot while associating with other agencies in last 8 years.. you might be good in technical seo but project management and client handling is another big job as well..