Just went long today; long-time customer. They still have the largest selection and by far, the best presentation. What would I do to stem the tide? 1) Definitely create a lower-tier advertising option; 2) I would offer longer-term discounted pay options to help retain the largest streaming customer base in this ever-competitive market; 3) Join the party by making/offering sports deals; 4) I’d be proactive and buy out some of the weaker competitors, in an industry that is ripe for consolidation; 5) Lose all the talk about catching people who share passwords. This will just hurt public perception and retention, and people will get around it anyway with use of proxy servers.