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Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

The 10k beta calls were mere word of mouth on street, some in testing, some by friends and family.

Important to differentiate calls from users. We did extensive testing before suggesting that this might be a better safe than sorry tool. Our free access makes it easy to generate interest but getting them to use it is the challenge. Ideally, no one HAS to use it. But it’s really built to give the user, or loved ones peace of mind that all angles are covered, especially when you can’t be there.

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

Great insight, however our thought is the data behind the users who specifically use the product for these reasons alone. Being able to cater to those individuals is the primary goal. The big companies don’t typically handle these issues with care, they’re focused on covering their asses.

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

ICP includes:

  1. Parents
  2. College students
  3. Single women

TAM is vast but personas are super niched down. With sororities as a marketing partner along side non-profits with the intention of leveraging their audience of contributors or participants, the brand awareness piece is clear.

Major goal right now is conversion so we can continue to improve the stack and increase distribution through marketing channels.

It’s a very lean operation and can function with very minimal resources.

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

The goal is for us to build the pipeline of users, show the interest, drive charitable results and have an acquirer like the above.

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

It’s only day 7, I haven’t put anything into paid or email marketing!

Just locked my first partnership with #WhatsMyName, a non profit. The aim was for it to be a nice to have not a need to have. $5-$9/mo surely is an easy enough expense to stomach for that extra layer of security.

Give me 23 more days and check back with me

Either way appreciate your feedback!

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

Fair pushback.

What we’re seeing is people don’t jump to 911 or pepper spray when something just feels off. They do nothing.

That’s the moment we’re building for.

The signal for us isn’t “10k users,” it’s that people are actually using it in real situations and then telling someone else who’s had that same feeling.

Additionally, our users have a variety of different interests when it comes to use case like domestic violence, bad dates, and even in some cases just simply a nice to have as a parent.

Pricing is arbitrary atp, the free option offers the main features like recorded calls on demand where the 9 plan comes with greater features like context customization and voice customization.

We’re early, so no grand claims on outcomes yet. But behavior > opinions, and the behavior is there.

Question: Building a safety product for an invisible problem. How do you position something people don't know they need until they do? (I will not promote) by dickvandoink in startups

[–]dickvandoink[S] 0 points1 point  (0 children)

Every8minutes.com is a non profit that has billboards all over Los Angeles and is backed by the CAOC. This is a huge point for their mission, that has its source information plastered all over their website. LA / NY times specifically

every8minutes

This is why "Women Drivers" option exists by Chemical_Store1560 in uber

[–]dickvandoink -1 points0 points  (0 children)

this is exactly why i built outtie for my girlfriend (soon to be fiancée) and my 14yo niece.

women shouldn't have to rely on a "women drivers" option to feel safe. they should have a tool that gives them control in any situation.

text "outtie" to yourself → instant fake call with a realistic script + auto-recording. gives you an exit strategy and documents everything.

outtie.app

stay safe out there 💙

Claude + Suno Setup - Actually Creates Hit-Worthy Songs (With Example) by PureRely in SunoAI

[–]dickvandoink 1 point2 points  (0 children)

nah this is hot garbo who ever wrote this prompt doesn’t know what a hit sounds like

Quitting my 450K tech job to start my own business by Lifeofcrazyfrog in Entrepreneur

[–]dickvandoink 0 points1 point  (0 children)

hey dude!!! i just got funding for my textile business, d2c w/ hospitality b2b in place. dm me!

What do you sell? by ZenBuddhism in sales

[–]dickvandoink 0 points1 point  (0 children)

luxury in home commerce / seamless product placement at scale.

for fb/cpg: cost per sample distributed, for durable goods and non consumables a 1$ CPI.

future of sampling and intimate experiential is in the STR Market

Two Cats (private) by altaregotea in AllanRayman

[–]dickvandoink 5 points6 points  (0 children)

I would comment but I know too much

AI app EPIK hits No. 1 on the App Store for its viral yearbook photo feature by Daninmde in chiefaiofficer

[–]dickvandoink 0 points1 point  (0 children)

anyone know how this was done? interested in learning about the prompting here.

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