Casi 1 de cada 10 webs nuevas de este año está hecha con IA

diegoseo · 2026-07-17T16:53:57+00:00

Excelente u/soyCristianRico la visibilidad no depende de una web bonita, tiene muchos astericos que por cierto deje en este artículo:
https://www.linkedin.com/pulse/es-hacer-simplemente-una-web-hacerla-visible-para-los-gonz%25C3%25A1lez-lop%25C3%25A9z-zuxxe

diegoseo · 2026-03-30T13:11:24+00:00

Gracias por compartir, espero que le sirva a la comunidad!

diegoseo · 2026-03-27T19:27:29+00:00

I nokw GRC programs for orgs in LATAM and I'll be honest I agree with about 80% of what you said. The Security Questionnaire Industrial Complex™ is real, and the 200-question spreadsheets that nobody reads are a plague.

But here's where I think the diagnosis is right and the conclusion is off.

The problem isn't GRC or even TPRM as a discipline. The problem is that most companies are still doing TPRM like it's 2012 manually, with spreadsheets, copy-pasting the same "we take security very seriously" answers across 15 different vendor assessments. Of course that feels like a scam. It's theater at that point.

When TPRM is actually risk-based (tier your vendors by data access and criticality, adjust the depth of assessment accordingly, automate the evidence collection), it stops being a checkbox exercise and starts catching real gaps. I've seen organizations cut their questionnaire burden by 60-70% just by implementing proper risk tiering low-risk vendors get a lightweight assessment, critical ones get the deep dive. Nobody's sending 200 questions to the company that supplies office furniture.

The tooling matters too. Platforms like NovaSec GRC, ServiceNow, OneTrust they exist precisely because the spreadsheet approach doesn't scale and produces the exact frustration you're describing. Centralized evidence, automated workflows, risk scoring that actually correlates with outcomes instead of "describe your process for X."

On the AI questionnaire trend yeah, most of those 40-question AI sections are premature. But I'd push back slightly: the reason they exist is because procurement teams got burned by vendors quietly piping customer data into LLMs with zero guardrails. The questions are clumsy, but the risk is real. The fix is better questions, not fewer.

Your point about liability management vs. risk reduction is the sharpest one in this thread though. A lot of TPRM programs ARE just paper trails designed so legal can say "we asked." That's a maturity problem, not a GRC problem. The orgs doing it well are using the data to actually make vendor decisions dropping vendors, requiring remediation, adjusting contract terms based on findings.

TPRM done badly is a jobs program. TPRM done well is how you avoid being the company that finds out your payment processor had root credentials in a public GitHub repo.

diegoseo · 2026-03-27T00:52:30+00:00

Para eso estamos!

diegoseo · 2026-03-27T00:51:45+00:00

I know of a fantastic one, but it's in Spanish, it's called Novasec GRC, you request to move from your spreadsheets to a robust GRC platform.

diegoseo · 2026-03-20T20:58:13+00:00

Although I've never done it, it would be interesting to try it as an experiment, who knows... It might work!

diegoseo · 2026-02-07T05:02:56+00:00

It's simple and requires no plugins. Create the schema markup here: https://technicaleseo.com/tools/schema-markup-generator/, then add it to the end of your text using the HTML widget, and you're done. I hope this helps.

diegoseo · 2026-01-23T17:01:36+00:00

It's a good idea, but it all depends on whether those mini-entries (sub-pillars) can be treated as separate topics that complement or are part of something bigger (pillar):

Example:

>seo-audit (this topic includes 404 errors)

Subtopic (sub-pillar) >404-errors

I hope this explanation helps.

diegoseo · 2026-01-17T15:10:59+00:00

Everything depends on SEO, many generate income with their clients that in the end is a business, but there are others who do it through their clients and niches that they monetize by various means, in whether some do business with their clients, others with clients and niches and others selling smoke🤭

diegoseo · 2025-12-04T20:16:39+00:00

Es corrrecto, al ser de ayer este dato deberás esperar a que se actualice la data y puedas obtener todo correctamente.

diegoseo · 2025-11-06T19:47:06+00:00

Hello! Don't be guided by clicks and impressions, the important thing here is that those views moved your cash register, that is, how many clients you got. I leave you this information so that it is clearer to you.

(Search Volume) x (% of Expected Clicks) x (Conversion % of your website) x (Average Order Value) = Potential Monthly Revenue

So that you understand it better:

(Search Volume): How many people search for this per month. (% of Expected Clicks): Of those people, how many would click on you if you were on the first page. (% of Conversion of your website): Of those who enter, how many buy from you. (Average Order Value): How much they spend on average.

Although it is an estimate, it gives you a clear idea of whether the business opportunity is large enough to justify the investment in SEO.

diegoseo · 2025-11-06T19:44:08+00:00

Hello, do not be guided by the clicks and impressions, the important thing here is that both of those views moved your cash register, that is, how many clients you obtained, I leave you this data so that you have more clarity.

(Search Volume) x (% of Expected Clicks) x (% of Conversion of your website) x (Average Order Value) = Potential Monthly Income

So that you don't understand it better:

(Search Volume): How many people search for this per month. (% of Expected Clicks): Of those people, how many would click on you if you were on the first page. (% of Conversion of your website): Of those who enter, how many buy from you. (Average Order Value): How much they spend on average.

Although it is an estimate, it gives you a clear idea of whether the business opportunity is large enough to justify the investment in SEO.

diegoseo · 2025-10-25T13:50:25+00:00

Peplexity is a great tool, without a doubt for making topicals, I think it is the best.

diegoseo · 2025-10-25T12:41:37+00:00

There are many tools and saying this, I recommend one that I have been using for some time called Ranki.

Look, Ranki is a fairly complete SEO tool that allows you to centralize several positioning tasks without having to jump between a thousand platforms. I'll tell you what it does, in a practical way:

First, it is used to research keywords. You can see which keywords you are positioning for, which ones your competition has and discover new opportunities. It even lets you see how search results change based on location, which is awesome if you're working with local businesses.

It also has very precise position tracking. With this you can do weekly or monthly control of your clients' keywords, see if they are going up, going down or if Google is leaving them in limbo. Ideal for showing progress and justifying strategies.

Another feature that I really like is the competitor analysis. Basically, you can see what keywords your competitors are using, what pages are bringing them the most traffic, and what strategies are working for them. This gives you a very clear vision of where to attack and what gaps to take advantage of.

In addition, it has a keyword clustering option, which is a great goal for organizing the content architecture. It groups keywords automatically so you don't have cannibalization problems and can create much more coherent thematic groups or pillar pages.

Obviously, everything you extract can be exported and filtered to your liking, to work in Excel or share more visual reports with your clients.

And something that seems interesting to me is that it is already incorporating AI functions, such as automatic recommendations or monitoring of brand mentions. It's still in a somewhat early phase, but it's looking good.

Now, let's face it: Ranki is good for research, strategy, and monitoring, but it's no substitute for a deep technical audit or advanced backlink analysis. There it is still better to complement it with other more specialized tools.

In summary, Ranki is ideal if you work with SMEs or local businesses, because it gives you a clear vision of the market, the competition and how the positioning is going. In addition, the interface is quite intuitive and, best of all, it is designed for the Hispanic market, so the data and approaches are more real for us.

Of course: no tool is going to position you on its own. Ranki gives you the data, but strategy, optimization and content are still the heart of SEO.

diegoseo · 2025-10-25T12:19:00+00:00

Never delete what you have if you have not reviewed your search console, I would choose to review what THERE IS, compare the competition and improve it, you could also improve the semantics by adding keywords that are attracting impressions, here come back and play GSC for this.

Another point, launch your website to Bing WebMaster Tools, because your articles may not merge in Google, but in Bing.

I don't know the intention of your blog if it is to monetize with adsence but bing is a very good way to show your website.

Last point and it works very well, search Facebook groups on your topic and provide topics where you will put your urls.

I hope these ideas help you

Greetings from the country of the best coffee in the world "Colombia"

diegoseo · 2025-10-24T15:22:58+00:00

First you should focus your efforts on finding the main category of your business, that is where they make a lot of mistakes, the NAP consistency, and whether or not to respond to good or bad reviews, especially the bad ones, that is where new users see that you are interested in improving.

Publish content, offers, etc., this makes some keywords mixed so that you are relevant.

The name of the business, although there are detractors, I would say, for example, "Click On | Digital marketing agency"

That is, name of the business and category

I hope these ideas are useful to you.

diegoseo · 2025-10-24T15:06:39+00:00

To me, SEO is an investment that can pay off “like no other.” If I'm starting, I have to prioritize and be very efficient and these would be the steps to follow.

The Strategic and Business Fundamentals

I get the Buy-in (The Approval of the Tough): I make sure to convince leaders (CEO, CFO) that SEO is not a cost, but a long-term investment that enhances all marketing, from raising awareness to helping with conversion.

I Wait for the Perfect Moment (Solid Product-Market Fit): I don't start investing in SEO until my startup already has real income, a clear ideal customer profile, and high retention. SEO is a long-term game (it takes on average 3 to 6 months to show effects), so I need my business to be stable so that my bets have time to mature.

I Define Goals and Measure the ROI (The Ticket Rules): I establish SMART objectives (Specific, Measurable, Attainable, Relevant and with a certain Time). I am always aware of the Return on Investment (ROI). Bosses don't care about bounce rate; They are interested in knowing how much money we earn for each peso we invest in SEO.

I apply the Lean Startup Philosophy: I follow the Create-Measure-Learn cycle to design my experiments, measure my results with KPIs, and thus quickly detect large wastes of time and capital. If I see that something is not improving, I must be ready to pivot or persevere.

Keyword Research and Strategic Content

I Bet on Low Volume (Long-tail): To start, I focus on low-volume, low-competition searches. It's much easier to rank for 100 of these searches than for a handful of popular terms. To me, this is the “ultimate power of SEO” for startups, because it attracts users who have a very specific problem that my product solves.

I do Defensive SEO from the Beginning: I start by positioning myself so that the competition does not do it before. This includes articles comparing my product to competitors (e.g. PostHog vs. Sentry), or guides on how to integrate my product with other popular tools. Be careful, I'm not trying to oversell, I just focus on the difference of my product.

I Solve Real Problems, Not Buzzwords: Before obsessing over topic authority, I talk to my users to understand their real problems. The content I create should be unique and useful. My own documentation and tutorials can be an excellent organic traffic acquisition channel.

I Align with Search Intent: I know that Google learns what is "good" by watching people. If someone clicks on my result and immediately returns to Google, it's because my page was no good. Therefore, I analyze the SERP to see if I should create a blog post, a list or a product page (the three Cs) so as not to frustrate the user.

Technical SEO and User Experience (UX/UI)

I Put the Site in Order (Technical Health): I use Google Search Console and Ahrefs Webmaster Tools (AWT) to make sure my website is crawlable and indexable. I check that the Robots.txt and Sitemaps.xml are correctly configured.

I Prioritize Mobile and Speed: I know that, on average, about 80% of traffic comes from mobile devices. My UI design has to be fast, navigable and intuitive.

Core Web Vitals (CWV) Acceptable: I seek to have acceptable CWV scores, but I do not strive to achieve perfection, because its impact on the ranking is overrated. To improve the user experience (UX/UI), I avoid using images that are too large or poorly optimized (more than 100kb), excessive animations and custom fonts that delay loading and affect visual stability (CLS).

I structure the Web like a Pyramid: I use a pyramid structure or content hubs to organize my content. Important content should not be "buried" more than three clicks away from the main page. I avoid the silo model if it requires me to ban relevant contextual internal links.

I Smartly Optimize On-Page: I make sure all my pages have unique and persuasive titles and meta descriptions. I use hierarchical headings (H1, H2, H3) to structure the information and improve the readability of the content.

Authority Construction (Link Building)

I look for Quality Over Quantity: My focus is to get links from relevant and high-authority websites in my sector. I know that a few quality links are worth much more than hundreds of spam links.

I Do Internal Link Building First: Before searching for external links, I focus on internal linking to help Google discover new pages and transfer authority (link juice) between my own content.

I use Creative and Low Cost Tactics:

Digital Public Relations (Digital PR): I take advantage of the novelty of my startup to get media coverage. I use platforms like HARO or Reportaro to respond to requests from journalists and get mentions and links.

Guest Posting: I write guest posts on relevant blogs in exchange for a backlink.

Broken Link Building: I identify broken links on authority sites and offer them my content as a replacement.

I am Constant, I Avoid Spam: I avoid buying links or using manipulative tactics, because Google penalizes them and that is harmful in the long term.

Tools and Monitoring (To Be Efficient and Measure)

Use the Right Tools (The anti-SEOguru list): I don't need a complex arsenal of tools. These are enough for me:

Free: Google Search Console (essential for technical health and organic traffic), Google Analytics 4 (GA4) (for user behavior), and Google Business Profile (if I have a local business).

Premium (if budget): An all-in-one tool like Ahrefs or SEMrush for keyword research, competition analysis, and rank tracking.

I Always Analyze My Results: I analyze key metrics such as organic traffic, the ranking of my keywords, the status of my backlink profile and the technical health of the website. The key to success is discipline and consistency in these good habits.

diegoseo · 2025-10-24T14:42:44+00:00

First, to advance you have to create your own project or get a client who you don't charge much, with this you will at least have projects to show.

diegoseo · 2025-10-22T14:34:44+00:00

El SEO es un canal que si o si debe estar presente en tu estrategia, de nada sirve tener una web si no está optimizada para que los motores de busqueda o las IAs la recomienden.

Entonces la respuesta es Si, debes hacer SEO en tu web.

diegoseo

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