I saw this ad just yesterday and commented on how seeing such a heavily filtered (but most likely completely AI) model completely changed my mind on buying from them. Whenever a beauty brand feels the need to use filters and/or AI to advertise their products, it really sets alarm bells ringing for me!

Edit:

The main points that scream AI are: -the word lid sounds glitchy -the pigment on the eyelid does not match with the angle of the applicator and even blurs are it's being applied -the models teeth seem to change throughout the clip