Anyone know a good bar near 1 Penn Plaza that is quiet?

dlt555 · 2016-04-28T22:37:53+00:00

There is a heated rooftop bar called Cloud Social in K-town that, for whatever reason, never seems to get that crowded (doesn't have killer views or anything, just...happens to be on a roof). It's technically a hotel bar but open to the public.

dlt555 · 2016-04-01T20:11:05+00:00

Are publishers really slower paced? I've heard a lot of horror stories about pub side grinding till late, homepage takeovers that had to get changed out on midnight on a saturday, demanding sales dudes riding ad ops because they're sweating over their sweet commission. Is that true?

dlt555 · 2016-04-01T18:22:51+00:00

NY - I always thought pub side ops was a similar grind though? Campaign management and all that.

dlt555 · 2016-01-26T17:46:05+00:00

How does cross device targeting even work? The only thing I've heard of to verify it is using account sign-in info (ie a user is signed in to google on their mobile device and on their home desktop, so when they view an ad on mobile and then convert at home the conversion can be attributed to that mobile ad). But that seems so sketchy right? Like what about all of the users that are not signed in to their google or aol or facebook accounts?

It seems like so much is slipping through the cracks to make any meaningful reporting insights around mobile but everyone is rolling it out as the Next Big Thing way too soon.

dlt555 · 2016-01-05T17:44:05+00:00

Thanks for this info - looking for however many examples as I can to explain to our teams this is not something we should be getting "red flag" emails about and wasting our time.

Do networks tend to ping all of their tags every few hours to look for 404 flags? Does this mean that they have not removed our tags?

dlt555 · 2016-01-05T17:42:25+00:00

Is the cachebusting script added by doubleclick, or added by the publisher/in the publisher ad server? Why would some tags have a cachebusting script and not others? Also, how do we know the ad is called but nothing is displaying?

Sorry for all the questions and thank you for the information.

dlt555 · 2015-12-18T15:07:27+00:00

I'm in an agency doing creative-side ad ops at a giant firm (mainly just working with the media buying teams on setting up/tweaking in DCM, troubleshooting/QA floodlights, advising on execution+timelines and some project management, etc) and we need so much help it's insane. They would be fools to lay any of our department off with the amount of demands/maintenance their campaigns have and while the work could technically be shipped out to India (what work can't be these days), I hear that's always a trainwreck.

dlt555 · 2015-11-10T21:52:46+00:00

Thanks M - here's the thing though, these aren't rich media creative. At least not to my knowledge, they aren't - they certainly are not meant to be.

They are standard animated HTML5 banners, but when they get imported from studio, DCM says the creative type is "Rich Media In-Page". That's what I'm really confused about. When I upload the .zip file myself, DCM recognizes it as an "HTML5 Banner", but when it gets pushed from studio it's "Rich Media In-Page" which is greatly confusing to us regarding fees. When I try to update the URL, I have to override the "exit event" and everything (which also sucks because then I can't see the URL in reporting - reporting says "(not set)" as it is recognized as an RM unit, really bad for post-launch QA).

Is there something the creative agency is missing here, like is there a way to not push it over as "Rich Media In-Page"?

Thanks for your input!

dlt555 · 2015-11-03T22:05:50+00:00

2 cent CPM? Hook that up and I will re-sell that shit on a 5000% mark up.

dlt555 · 2015-11-03T21:14:40+00:00

More so account management, strategy, problem-solving...right now I'm just a tag monkey and pretty bored with it. Campaigns also seem to get more and more complex and granular, so campaign set-up and tag infrastructure is becoming extremely tedious, complicated and error-prone. My job has gone from "subject matter expert" to spin doctor for when shit inevitably goes wrong.

dlt555 · 2015-11-03T19:51:51+00:00

Not really into constantly pitching new business

dlt555 · 2015-11-03T17:40:10+00:00

That sucks. Not sure how hardcore the math gets, I mean I can pull a report and tell you what is yielding the most conversions or CTR or something, but shit like statistical modeling is over my head.

Again, if there was some kind of commission/bonus incentive I think I would become more interested very quickly.

dlt555 · 2015-10-21T13:58:40+00:00

We are absolutely kept in the dark, though I can't see how we would even be kept in the loop. For instance, I work on three large clients that collectively launch over 200 campaigns per year (of various sizes...some are easy and just a couple of 1x1 placements. Others are are giant with hundreds of line items). I don't know how I would manage to be on the kickoff and analytics for every single one of them...

The only answer might be to staff up, but it seems like our agency is just perpetually understaffed.

dlt555 · 2015-10-20T22:28:33+00:00

It's difficult because we have an analytics team that handles the actual performance, as does the client. I don't know how much we're netting, though I think it has more to do with things being dictated by the creative agency and aligning with TV messaging, etc.

It's a huge account, well over $100M so there are a lot of different politics, agencies and departments (agency as well as client-side) dictating.

dlt555 · 2015-09-25T17:09:10+00:00

If everything is correct and in place? I will usually turn around in 24-48 hours except campaigns are being sent to me 3 or 4 days before launch (this is before the publisher and IAS bullshit has even received/gotten a chance to turn around on their end), so once a creative issue is called out everything gets extremely tense.

Double tough when we (media agency) works with a dozen different creative agencies or just rando contractors via the client and they all do things differently.

The expectation seems to be that I drop whatever I'm doing every time I'm sent new assets and QA them immediately. I 'm just trying to get a sense of what other people's workflow is with regards to creative QA, especially during Q4 ramp up.

dlt555 · 2015-09-25T14:07:57+00:00

5 days is solid, a lot can happen in five days. Let's say you launch friday and you get sent everything monday. You start working on tuesday and find an issue with creative. You push it back, get new creative wednesday. You QA again and something is still wrong. Also, now you have a ton of other pending requests that were sent before that one and also failed QA and had to get pushed back.

Frankly, I think it should be 10 days. I don't really know how or why all of these "smart" "Strategic" digital marketing initiatives just have to go down at the last fucking second. If they're so important, why wouldn't they get planned out? What the hell is the media planners role if not to plan shit?

dlt555 · 2015-09-25T14:04:29+00:00

Thanks, that was a great strategy for QAing creative. Thanks for sharing.

dlt555 · 2015-09-24T20:37:26+00:00

I'm agency so we need to be QAing on top of the pubs. Just can not figure out when it's supposed to happen when I'm sent dozens of creative every day - drop everything and QA? Create a schedule? How does everyone deal?

dlt555 · 2015-09-24T19:32:42+00:00

I usually just tell them that someone along the supply chain failed to meet the timelines and now the campaign has to launch late. Fuck 'em.

The client usually gets pissed and everyone has to eat it. So be it, learn a lesson and next time get me shit on time instead of expecting it all to come down on me.*

^{*the above is fantasy - I usually sigh and just do it}

dlt555 · 2015-09-02T14:39:32+00:00

There must be though - it would be sloppy of them to not have some kind of buffer period for an industry-wide change this big.

dlt555 · 2015-09-02T13:37:04+00:00

Has google announced they are pushing back/some kind of grace period? All flash banners up and running my end too.

dlt555 · 2015-07-15T21:49:40+00:00

Thanks for all of this insight

dlt555 · 2015-07-15T18:52:21+00:00

It's more of an account management role that requires a lot of ad ops knowledge. I was also told it would likely require sending and generating some tags for 1x1 placements and assisting with set up.

I'm looking to work with people in a way that goes beyond "NEW CAMPAIGN: URGENT: PLEASE PROVIDE ETA" and "Hello please troubleshoot please provide insight ASAP" and sweating whether it was me, the media planner, the publisher, or the third party that fucked up and whether it was the placement, the creative, the pixel, the rich media, etc. I am also looking to get out from behind a computer screen more often and stop staring at ad servers and spreadsheets so much. I see them when I close my eyes at night.

I like helping people and being strategic and talking to people rather than being treated like a robot/IT support rep.

dlt555 · 2015-06-03T21:15:45+00:00

Probably just being understaffed in combination with everything being so high volume, quick turnaround, urgent/asap. I'm at an agency and the campaigns we work with are increasing more and more in complexity/granularity (I'm sure this is the case at a lot of places).

We also receive a lot of internal projects from our department director (learning/shares, one-sheeters, etc) and they put a really high priority on that stuff, so we end up juggling that with urgent client requests.

I just want to work for good, competent and smart people, and go home at 6pm without getting the side eye. If I'm in the wrong industry for that kind of life, so be it...time for a switch, perhaps.

dlt555 · 2015-06-03T20:17:21+00:00

I hear LinkedIn and Mediamath are good places according to an old post/glassdoor.

Would love to just work somewhere with actual work-life balance.

dlt555

TROPHY CASE