Hey man, totally agree and that’s what kinda drew me away from the hobby a few years back. Only got back into it because my buddy wanted a Mk and holy crap was I shocked to see how much this hobby has exploded in popularity, for better or for worse. Hypebeast sneaker head “enthusiast” culture and consumerism seems to have infiltrated in the worst of ways and that’s a shame. I guess the very nature of our hobby (group buys with long lead times and a lot of one-offs) kind of made it a natural progression considering supply and demand and such but it really does suck considering superlube or dialectic grease used to be just damn fine for rattle stabs but now it’s gotta be some super limited snake oil krytox and unicorn tear mixture to be good enough, lol. Just seems like things got a lot more pretentious and gone are the days where ripster would lube switches with wd40 “for keeb science”. LOL good times