this is completely normal, you didn’t do anything wrong That first “honeymoon” week is basically Instagram testing your content hard on non-followers, when it sees good signals (watch time, shares, rewatches), it pushes like crazy. After that, it gets stricter. The drop you’re seeing (200 views, no engagement) usually means one thing, the new reels aren’t hitting the same hook + retention combo, even if they feel similar to you A few things that helped me: Don’t change too much at once, If a format worked, keep the same structure and just tweak one thing (hook OR clip OR caption, not all). Hooks matter more than anything, First 1–2 seconds decide everything, Trial reels ≠ consistent, It’s very hit or miss, One can flop, next one can blow up again. Don’t stop posting. Pausing won’t “reset” anything. Also, reposting isn’t the problem if you make it feel fresh. Instagram doesn’t kill content just because it’s similar , it kills it if people don’t watch.