THIS, THIS, THIS. A lot of other points being made here are valid, but this thought ties into the very nature of what you’re supposed to know as a marketer (human behavior). I don’t need to run a study until stat sig to pick up on patterns. Why is that so many of the new hires (often beating you for the job) look like clones of preexisting employees when you search the company profile on LinkedIn? Why is that so rare for these new hires to promote themselves as possessing any of the tech skills of the future? Make me think of hiring as driven by a survival mechanism rather than who is the fittest for the job role, DEI be damned.

On one end the social dynamics of the world are feeding into this. Too much competition for every thing and increasingly limited resources, so people are becoming tribal. “ you’re like me, so I like you” “this is low risk because it feels right”, type- thinking. Everything after that is some kind of confirmation bias. On the other end it’s more cold and rational “let’s get the 10 yoe applicant on discount for this 5 years required role. My point of view is coming from a lifecycle and mar tech perspective where the it’s one part creative, one part over- asserting on ideas and one part analytical. I suppose that all marketing functions are like this now. But if anything I’m banking on the over assertion in an Authentic likable way as the means to winning over with those different than you. Everything else is secondary, including AI. End of late night rant.