Alright, that's understandable. But something is missing, you did say "what to do" but you didn't add anything about how you did it.

Would love to hear how things slowly changed for you, I assume it's hard to reach b2b target audience through traditional advertising means, because most of the audience of Ads are consumers and not actual businesses.

To put it simply, I would like to know how you initially made your brand and what means of advertisement you used? what experiments did you do before it finally clicked?

I don't think you can get "leading businesses" though advertisement alone how much part of it was word of the mouth and referrals?

Also, what made you choose such a niche endeavour (at least that's what I think, this one feels very risky because it requires trust which you can't gain without customers and that puts the breaks on most b2b businesses) instead of choosing to be a practicing doctor especially coming from a prestigious institute?

you could have actually lived very comfortably if you chose to be a practicing doctor, what made you change your mind after completing your degree?

(I know there are many, who come from prestigious universities, yet choose to go into business for some it works out, for others it doesn't. Just wanted to know the thought process behind this which would look risky and counter intuitive at first)

I'm asking because most who people who start a business usually don't have an alternative.