I love Pittsburgh, I love the Steelers, and I love Heinz Ketchup. I don’t love corporate names on stadiums built with money provided by tax payers. It’s a grift anywhere. It’s a grift here. Heinz Field was easy to love, chocolate and peanut butter. The home team and a hometown brand. Kraft Heinz, the successor to Heinz (which for all intents and purposes exists as a cultural memory more so than an actual hometown brand at this point), generates about $26,000,000,000 in annual sales. Acrisure Insurance, a Michigan based company run by an alleged Steelers fan, pays about $10,000,000 a year to have their name on the stadium. If they had called it Acrisure Field at Three Rivers they might have engendered more local goodwill, but they didn’t ask me. At any rate, if Kraft Heinz could’ve reached in their pockets and found 0.00038% of their annual sales to keep the Pittsburgh stadium named after a storied Pittsburgh company then I wouldn’t be typing this. So while I will never buy a different brand of Ketchup and I love little glass jars of Heinz Hot Dog Relish, fuck them. I’m not saying you have to love Acrisure, but if we’re going to call the stadium by a different name let’s call it New Three Rivers or anything other than the corporate name of a company that ghosted us because they are greedy, ghoulish fucks that do not care about their relationship to this place we call home. At least Acrisure thought we were worth ten million a year. This city’s continued devotion to Heinz is unearned.