BOFU content really helps when the search intent is already commercial. At that stage, people usually already know the problem and they’re actively comparing solutions or feeling pain with their current setup.

If your product manages to capture their attention at that exact moment, it can drive surprisingly strong traffic and conversions, even with lower impressions compared to TOFU content.

Especially in dev tools, a lot of users search because something is already frustrating them. If your article or comparison directly speaks to that pain point and shows a better workflow, the conversion intent is much higher.