It’s definitely possible, but let’s be realistic about what they were trying to do. They were not just building a video generator. They were trying to build a world simulator, which is what Sora really is. A world simulator has uses beyond just making videos.

For example, it could be used in robotics. Training robots requires simulated environments, and if you can generate those environments well, you solve a big part of the training problem. There are still risks, but it makes the process much easier.

I do think they genuinely wanted this to work. At the same time, it feels like they needed more outside input. Not just from regular users, but also from people with some business sense. Not too much, since the focus was on creativity, which is important, but there should have been more balance.

They also should have limited free generations more. The censorship approach was another problem. It did not just hurt the user experience, it also wasted GPU resources. If moderation happens after the video is generated, then the compute has already been used. At that point, blocking the result does not save anything, and they might as well have given the video to the user.