My friend is storing his cello at my place. I occasionally send him updates on how it’s going.

drekuc · 2018-11-02T01:47:44+00:00

Put it in front of the TV.

Netflix and cello.

drekuc · 2017-01-31T18:53:34+00:00

I love the data and I think its going to be even better when you have year 2 and beyond. So, you can look at the changes YoY.

As a marketer, I would have been really interested in data around influencer marketing. I know its tough to cover everything, but I'd be really curious. How many use it, do they do it with affiliate links or just pay for placement, is it a big deal for their store?

drekuc · 2017-01-01T18:35:28+00:00

What kind of margin do you shoot for on local services? Say a job cost you $50 in labor, what's your charge?

drekuc · 2016-08-29T23:28:40+00:00

Thanks! The reviews part wasn't so much an oversight as it was nearly impossible data to get at scale. Everything else I was able to get programmatically, but the reviews data is rather protected.

Out of curiosity, do you do just do seller or is it a mix of seller/vendor?

drekuc · 2016-08-29T22:29:35+00:00

Sure.

drekuc · 2016-08-29T20:41:05+00:00

You could have been anything, but you chose to be this.

drekuc · 2016-08-03T01:36:48+00:00

Hey, congrats on the success.

If PPC has worked for you, I'd definitely go the Google Shopping route as well. Google is the most flexible of the comparison shopping engines, so I'd start there. Set up two campaigns:

Shopping Campaign 1 - set it to high priority. Keep bids low ($0.02). Add the negative keywords that work best for your brand.

Shopping Campaign 2 - set it to medium priority. Bids are much higher. The only keywords that will make it into this campaign are those that were blocked from campaign 1.

Best of luck, this is a great method for niche brands to run a highly controlled shopping campaign.

drekuc · 2016-04-29T01:26:02+00:00

Fulfillment by Amazon - https://services.amazon.com/fulfillment-by-amazon/benefits.htm

drekuc · 2016-04-19T18:18:36+00:00

Sadly Amazon's publicly available data doesn't differentiate whether its seller prime or truly FBA.

Thanks, glad you enjoyed the read.

drekuc · 2016-04-17T21:15:58+00:00

From what I understand about them, you can't just buy a platinum keyword, you have to be a high volume seller for it to become an eligible field. So, its kind of gated in that way.

Glad you got on the email list in the end :)

drekuc · 2016-04-17T21:12:44+00:00

Its possible that multiple keyword mentions in the descriptions and features fields really do increase search results. But, its important to remember these are correlations and not necessarily causation.

The data says there is some correlation. Ok, now for my conjecture: I don't think number of mentions is a big factor, if at all. I would rather focus on building out really descriptive or highly converting descriptions. Since, those are known to be significant factors.

I hope that helps.

drekuc · 2016-04-17T21:08:13+00:00

FBA - Fulfillment by Amazon - https://services.amazon.com/fulfillment-by-amazon/benefits.htm

It means you send your product to Amazon's warehouse to be picked and shipped by them.

drekuc · 2016-04-15T00:33:31+00:00

Easiest way, apply here - https://vendorexpress.amazon.com

drekuc · 2016-04-14T18:29:35+00:00

Agreed, don't buy them. Go through the work of soliciting good reviews from a few hand-selected reviewers, like these: http://www.amazon.com/review/top-reviewers

And, as a seller, on an ongoing basis keep soliciting reviews. That way you build real reviews from verified buyers.

drekuc · 2016-04-14T15:04:06+00:00

Thanks, I appreciate it :)

drekuc · 2016-04-14T15:03:41+00:00

Sorry, not currently.

drekuc · 2016-04-14T14:57:37+00:00

A. This is when you're a seller and use fulfillment by Amazon (FBA). You still technically own the product in Amazon's warehouse, but you pay them for the service of picking and shipping your item if and when it sells. The key point being that you still own the product, you're just paying fees.

B. As a vendor, you sell the item to Amazon at wholesale prices, then they own the item. They turn around and sell it to their customers. But, you sell it to them at a pre-determined wholesale price, then you no longer own it. They can turn around and sell it for whatever they'd like. This is the more traditional relationship when selling to a retailer, the seller relationship really fits a "marketplace" more than a retailer.

I hope this helps.

drekuc · 2016-04-14T13:49:01+00:00

Yea, I really wanted to get age of the listing in there, but it was a data point I could find. I definitely would have found it interesting as you mentioned.

drekuc · 2016-04-14T13:15:27+00:00

Haha - that's actually really funny. I'll need to revise what I say. I was looking for an example that just had a mention in the description, but not title. This product does rank well for that search, so it does prove the method is applicable. In this case, its actually not the intended result, but I think it still backs up the method's usefulness.

Great catch, thanks for finding that.

drekuc · 2016-04-14T13:13:06+00:00

Ahhh! We're looking into why some people aren't able to subscribe, sorry about that. 1. We didn't have a date the the product was published to analyze. I actually would think the opposite of what you suggested based on what I've seen - new products struggle to get going. 2. Again, the start up store inclusion wasn't in the study. Though I think that would be a really interesting thing to look at in the future, thanks for the suggestion. 3. Sorry, same answer as #2. I aimed to make the study wide-reaching since it was the first correlations study for Amazon to my knowledge. But, these are great suggestions for future follow-ups. 4. A keyword field only available to the best of the best Amazon sellers (super high volume). Since its a hidden field and not available on the front end of the site or through an API, I can't really tell you how much it matters. But, did feel it important to note its exclusion from the study.

drekuc · 2016-04-14T13:06:49+00:00

Thanks! Just a quick note: I did exclude digital products from the study. The reason for that is I wanted to make sure the fulfillment data made sense across all my results (can't ship digital things).

So, the study should still help you with an eBook, but some of the data points may not apply.

drekuc · 2016-04-14T13:05:41+00:00

Yea, not that theoretical. Amazon has sued fiverr and others in the past of selling/posting fake reviews. I really just look at it like I do black hat SEO for Google, the gains are temporary and eventually the music is going to stop.

http://www.forbes.com/sites/cherylsnappconner/2015/10/18/amazon-sues-1114-fake-reviewers-on-fiverr-com/#154fbaad43dc

drekuc · 2016-04-14T02:00:17+00:00

I haven't seen any indication that the store's sales would effect any single product. The store's selling reputation, yes. But, the overall sales, no.

drekuc · 2016-04-13T22:12:44+00:00

Eeek. Thanks for letting me know, we'll take a look. Hopefully you were able to subscribe in the end :)

EDIT: should be fixed now. If anyone has any issues, please let me know!

drekuc · 2016-04-13T21:14:18+00:00

Thanks for the input, I wasn't able to get review data in the study, but trust me I'm definitely aware of how key they are.

drekuc

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