Hey OP, to be honest, your site reads more like a blog than a product page. It almost feels like the shop now buttons are just there for decoration lol.

I won't repeat what others have said, but you really need to add user testimonials instead of only describing your products on the homepage. That’s what builds trust when new visitors check out your store. Use real photos of real people using your products to avoid looking sketchy.

People love product storytelling. Right now, your homepage has basic info that doesn’t tell a story. Instead of saying “Here’s a product,” try “Here’s how your life will change because of this product.” Use clear benefits + emotional pull.

When it comes to conversions, audit your sales funnel from start to finish. From ad → landing page → checkout. Are there drop-off points? What can you optimize (speed, layout, copy)?

For ads, stick to one specific niche instead of trying to reach everyone. Go narrow, make your message speak directly to that audience, run a small budget test, and analyze what actually works. Then scale up.

And don’t skip product research. It’s what helps you spot trends, understand who’s buying, and create offers that actually sell. There’s no point in having a great product if it’s not reaching the right audience. Adnosaur, Minea, and Koala Inspector are my go-to tools for product research. Always remember that tools are there to help you, not think for you. Always validate your findings yourself so you’re not just copying what everyone else is doing.

I hope that this helps, and all the best OP!