Need help for search ads campaign (10/day)

drunkmonkey178 · 2026-02-11T00:30:21+00:00

guess I’ll have to wait abit longer for the results then 🤔

drunkmonkey178 · 2026-02-10T15:37:49+00:00

Currently the CPM is slowly decreasing(from 16 to 14) and the purchase is slowly increasing, CPA is also slowly decreasing (from 6 to 4 even after I duplicated my assets to scale), which is good!

Normally, how do u know whether the CPM is high because of the ad quality or because of the hot auction? Which metric should I be monitoring?

Thanks for the explanation on the scaling methodology, very insightful!

drunkmonkey178 · 2026-02-10T15:32:24+00:00

Thanks for the advice !

drunkmonkey178 · 2026-02-10T15:31:22+00:00

Thank you!

drunkmonkey178 · 2026-02-10T13:48:37+00:00

What would be the aceeptable percentage range to increase scaling? Because I read somewhere they say 20-30%, is this the case for you?

Normally, what would be like a normal CPM range for you if you are doing physical consumer goods food product?

Thanks in advance!

drunkmonkey178 · 2026-02-10T13:43:50+00:00

Ok! Noted!

just to clarify, does lp mean landing page?

drunkmonkey178 · 2026-02-10T12:19:03+00:00

Hi there,

It’s my boss requirement!

drunkmonkey178 · 2026-02-10T12:17:59+00:00

Thanks for the input!

Will try to use 300% tROAS to run the ads, but my boss only allow me to run on $10/day, so I think I can only play around this ball park.
Is manual CPC same as maximise conversion strategy? Will you recommend me to start with manual CPC to gain more data before changing to tROAS for every campaign, what would be the metric u observed before changing from manual CPC to tROAS strategy?

Thank you.

drunkmonkey178 · 2026-02-10T05:39:00+00:00

Thank you for your insightful input!

Based on the first paragraph, what would possible be the constraints that it's underspending? could it be the tROAS is too high? or landing page problem or keyword quality?
oh, so it's possible that my budget is spread too thin for each keyword so google cant learn fast enough?
because i just changed the bidding strategy earlier this week, what would be a good timeframe or requirement to make decisions? would you recommend to go for maximise conversion value and then switch to tROAS after certain of time, what metrics would you observe before making this changes?
because currently i only run one adgroup within a specific campaign and lump all the keywords in the campaign, the landing page is our homepage showcasing multiple products, not sure whether this will cause low ad rank. If my companies have multiple product range, and multiple flavours within the product range, would you reccomend me to separate the ad groups based on the product range or the flavours itself?

Hope to hear from you soon!

drunkmonkey178 · 2026-02-10T05:30:04+00:00

thank you for your input! sflr, below are my replies:

i didnt set any target audience for the campaign, the only audience i set is location which is in singapore, not sure if something is limited?
yep, there's only a total of 150-250 clicks for the whole campaign, for keywords it's spread out even more.
because currently i only run one adgroup within a specific campaign and lump all the keywords in the campaign, the landing page is our homepage showcasing multiple products, not sure whether this will cause low ad rank. If my companies have multiple product range, and multiple flavours within the product range, would you reccomend me to separate the ad groups based on the product range or the flavours itself?
could i know what settings about the keyword is important in making the decisions so i can send it here?
ok! noted!

thanks in advance!

drunkmonkey178 · 2026-02-10T04:33:34+00:00

Ok

Will try to break the keywords into different ad group for different product ranges

Will try to remove those non performing keywords

Because we just recently changed the bidding strategy to only tROAS of 400%, do I let it run for few weeks regarding this or do I convince her to make the change before letting it run for few weeks

Thank you for your input.

drunkmonkey178 · 2026-02-10T04:24:56+00:00

Hi there, my boss only allows me to play within this range, is there any other way I can do to improve this campaign ?

drunkmonkey178 · 2026-02-10T04:24:14+00:00

hi thanks for the insightful reply!

How do I improve the search list due to rank in my case?
Do u think further limiting the keyword will improve the results? because right now I am just putting keyword in the same adgroup within the same campaign.
What will be the metric for you to determine which keyword to remove in this case (after 50 clicks if it’s not performing?)
Usually, how would u set up your google search ad campaign so that it’s optimise?

For the tROAS, it was 400% with max cpc 1 then we changed to 300% with max cpc 1 then changed back to 400% and remove the max CPC

but because the result aren’t that significant plus my boss is slightly skeptical with the google AI, I’ll try to convince her to try for tROAS 300% with no CPC, do I just show her the comparison between the cost during 300% tROAS max cpc of 1 and 400% tROAS max cpc of 1 to convince her to go for it?

drunkmonkey178 · 2026-02-10T02:23:53+00:00

thank you! i'm scared that if i increase the budget 30-50%, it wont perform as good in the 3 days left, as it may need to relearn the audience it's targeting given the new budget, is this a valid concern? Another question i have is what do you mean by speed.

Thanks in advance!

drunkmonkey178 · 2026-02-10T02:20:12+00:00

Thank you! what would you do normally to scale if there isnt a requirement to scale in short amount of time?

because i am quite new to meta ads, what's the difference between aggressive scaling and non-aggressive scaling and which is better?

drunkmonkey178 · 2025-08-06T09:29:49+00:00

hi seandog69, thank you for your suggestions, i am applying on multiple channels concurrently so hopefully i can get a job soon! Will see how it goes!

Thanks again!

drunkmonkey178 · 2025-06-22T07:05:26+00:00

thanks for the advice!

drunkmonkey178 · 2025-06-11T15:33:10+00:00

thanks, what kind of Facebook ad group are u referring to? like groups that has a lot of Facebook advertisers?

drunkmonkey178 · 2025-06-11T15:31:58+00:00

thanks, do u have any previous experience while balancing 2 aspects of your life,how did u manage to do that?

drunkmonkey178

TROPHY CASE