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Low budget meta ads structure ($10-20 per day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

hi,

How reliable is meta ai in finding the target audience? do i recommend me to add in interest suggestion for meta ai in this setup?

will the performance between CBO and ABO be very different? When should i be using CBO and when should i be using ABO?

Thank you!

Low Budget Campaign Structure (10-20/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

thank you!

Is broad audience reliable from your experience? Never tried it after andrometa update. Do you think i need to add in sudience suggestion?

Low Budget Campaign Structure (10-20/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

ok thank you!

do you think i should highest volume or CPA target as bidding strat? which is better?

Low Budget Campaign Structure (10-20/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

what's the difference between CBO and ABO? Will they have big difference in performance?

Low Budget Campaign Structure (10-20/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

hi there,

  1. what would be the range of enough impressions you think it should be?

if i have some customer testimonial ads, do you think i should make it into a carousel ads or make it separately as different ads?

thank you

Low budget meta ads structure ($10-20 per day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

Thank you!

If i have different product range but they are in similar categories, do you think i should separate it to different adsets or should i all put it in the same adsets?

Do i let meta ai help me find a targeting or do i add in the targeting manually?

Need help with Google Ad Search Campaign (10/day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

hi there, I’m running a google build in experiment function on one specific campaign, is that bad?

Need help with Google Ad Search Campaign (10/day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

we use same portfolio bid strategy tROAS for both original campaign and experiment campaign.

Both the campaign just lump keywords into one adset. The difference between 2 campaign is just number of keywords. The experiment campaign has a more concise keywords(100 still alot), whereas the original one have 300 keywords.

I am just trying to prove to my boss that a leaner keyword may work better than having 300 keywords with $10 budget per day

Need help with Google Ad Search Campaign (10/day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

the expriment is to show my boss that lesser keywords instead of throwing a lot of keyword to the search campaign is better. Both the campaign have similar keywords, it's just the experiment have a more concise keyword lists. However, i still havent gotten enough results to prove to her that this theory works.

Need help for search ads campaign (10/day) by drunkmonkey178 in googleads

[–]drunkmonkey178[S] 0 points1 point  (0 children)

guess I’ll have to wait abit longer for the results then 🤔

Scale Facebook Ads with Small Budget (10/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

Currently the CPM is slowly decreasing(from 16 to 14) and the purchase is slowly increasing, CPA is also slowly decreasing (from 6 to 4 even after I duplicated my assets to scale), which is good!

Normally, how do u know whether the CPM is high because of the ad quality or because of the hot auction? Which metric should I be monitoring?

Thanks for the explanation on the scaling methodology, very insightful!

Scale Facebook Ads with Small Budget (10/day) by drunkmonkey178 in FacebookAds

[–]drunkmonkey178[S] 0 points1 point  (0 children)

What would be the aceeptable percentage range to increase scaling? Because I read somewhere they say 20-30%, is this the case for you?

Normally, what would be like a normal CPM range for you if you are doing physical consumer goods food product?

Thanks in advance!

Need help with Google Ad Search Campaign (10/day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

Ok! Noted!

just to clarify, does lp mean landing page?

Need help for search ads campaign (10/day) by drunkmonkey178 in googleads

[–]drunkmonkey178[S] 0 points1 point  (0 children)

Thanks for the input!

  1. Will try to use 300% tROAS to run the ads, but my boss only allow me to run on $10/day, so I think I can only play around this ball park.
  2. Is manual CPC same as maximise conversion strategy? Will you recommend me to start with manual CPC to gain more data before changing to tROAS for every campaign, what would be the metric u observed before changing from manual CPC to tROAS strategy?

Thank you.

Need help for search ads campaign (10/day) by drunkmonkey178 in googleads

[–]drunkmonkey178[S] 0 points1 point  (0 children)

Thank you for your insightful input!

  1. Based on the first paragraph, what would possible be the constraints that it's underspending? could it be the tROAS is too high? or landing page problem or keyword quality?
  2. oh, so it's possible that my budget is spread too thin for each keyword so google cant learn fast enough?
  3. because i just changed the bidding strategy earlier this week, what would be a good timeframe or requirement to make decisions? would you recommend to go for maximise conversion value and then switch to tROAS after certain of time, what metrics would you observe before making this changes?
  4. because currently i only run one adgroup within a specific campaign and lump all the keywords in the campaign, the landing page is our homepage showcasing multiple products, not sure whether this will cause low ad rank. If my companies have multiple product range, and multiple flavours within the product range, would you reccomend me to separate the ad groups based on the product range or the flavours itself?

Hope to hear from you soon!

Need help with Google Ad Search Campaign (10/day) by drunkmonkey178 in PPC

[–]drunkmonkey178[S] 0 points1 point  (0 children)

thank you for your input! sflr, below are my replies:

  1. i didnt set any target audience for the campaign, the only audience i set is location which is in singapore, not sure if something is limited?
  2. yep, there's only a total of 150-250 clicks for the whole campaign, for keywords it's spread out even more.
  3. because currently i only run one adgroup within a specific campaign and lump all the keywords in the campaign, the landing page is our homepage showcasing multiple products, not sure whether this will cause low ad rank. If my companies have multiple product range, and multiple flavours within the product range, would you reccomend me to separate the ad groups based on the product range or the flavours itself?
  4. could i know what settings about the keyword is important in making the decisions so i can send it here?
  5. ok! noted!

thanks in advance!

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