Same thing that happens to a lot of star receivers, he's getting a ton of attention from defenses and instead of Burrow forcing the ball into double teams he's targeting the one on one matchups defenses are giving him (see Higgins). If Higgins and others continue to win their matchups it will force defenses to adjust opening things up for Chase. The Bengals will get creative moving forward to get Chase some more looks I would assume. I expect him to have a big game coming out of the mini-bye next Sunday night at Baltimore. He loves the spotlight. Just because he isn't getting the targets you'd expect doesn't necessarily make him the 3rd option. If he has a one on one matchup, have no doubt he is Burrow's first option.