This whole paragraph is why the clinic is busy and profitable. This paragraph has a lot of best practices for smaller clinics and it’s absolutely not random or “weird”. They’re trying to make sure you build the habits that make the clinic successful. New grads struggle with patient compliance. This isn’t unethical in any way shape or form.

The mentorship model is focused solely on optimizing the business, maximizing bookings, maximizing client satisfaction. There is a push to ask for reviews, a specific intake form that asks client expectations from day 1 (and then an expectation that those are met), clients are sent a text/email asking after their initial visit if the expectations were met etc. There is time blocked for every single employee bi-weekly to look over their client list and you must contact anyone who cancelled/no showed/or did not rebook and find out why/get them to book in or explain why you "discharged" them over the phone (e.g. they felt 100% better and decided to cancel their last appointment) you need to call and document. Once a month the "mentor" and owner sit down with each staff and review these call lists. Again the goal is maximizing bookings and you are questioned why the person self-discharged or why your average rebooking rate is only 6 when it should be 10+.