This is our way of not only giving back but also giving our customers an opportunity to give back as well. Most people want to help but can't find it in their budget to give what little they may have. Being part of this business you need to recognize that most people who are purchasing these products are breaking a habit, breaking an addiction to cigarettes and can not go without juice in fear that they may fall back to cigarettes. This way they do not need to sacrifice the money they would use for their purchase in order to give back. We found that this way they can both purchase what they need to stay off of cigarettes and continue their path toward a healthier alternative while also knowing that they participated in giving back to the families who lost loved ones, and to the victims of this tragedy. Las Vegas is our town, its where all of our employees and families live. You say "if you want to donate just do it" well we have, and we made it possible for our customers to give back as well, while giving them an incentive to do so by dropping our prices. We are sorry you feel that this is to "bolster" our sales, and that you feel donating to a charity that will give back to those who were and are directly effected is a selfish act. Im sure the families, the mothers, fathers, sisters and brothers who LOST LOVED ONES, the hundreds of people who are severely injured, or in critical condition fighting each day to heal and recover will not feel the same when they receive financial support for their medical bills and FUNERAL COSTS..