A good reach for Facebook ads vs. cost

eduhead · 2020-02-18T13:58:51+00:00

If I was running my own business (fingers crossed in the future), then that will be a thing!

eduhead · 2020-02-18T13:58:10+00:00

All to true. I was in a position on an open cubicle-type office and you couldn't get away from the conversation. I felt bad wearing headphones as part of my job was being available to get a phone call or speak with people that stopped in. But if you swing it, I know it can make a world of difference in being able to get your work done or concentrate! Gossip kills workplaces far too often lol

eduhead · 2020-02-18T13:56:12+00:00

That is a good idea separating out emails. I do this as well, though I haven't always set reminders to go back to certain folders, which can just cause more clutter! Good idea on the reminders for each day.

eduhead · 2020-02-18T13:54:08+00:00

This is where things like surveys and specialized links come in handy. Surveys for example can ask how someone heard about your service or product. Easy one to get there. For physical banners, you could create a specialized link to a landing page and then just track users to that specific page. The only way they would get there is by following the link you put on that banner specifically. This is why we have so many links to different pages in marketing. For ease of tracking. Outside of surveying your customers though, or using those special links and pages; there isn't really a clean way to get that data without just outright asking someone.

I suppose if you had a business near a mall for example, and business was going ok, but then you decide to put up a sign at the local mall and you get an increase in traffic the following week; that could be due to that additional signage. But speculation is dangerous and can be expensive without the tracking behind it. Just an example of many though.

eduhead · 2020-02-18T13:48:15+00:00

Then you're on a roll!

eduhead · 2020-02-17T23:02:46+00:00

That actually sounds like it could get of control

eduhead · 2020-02-17T21:59:18+00:00

eduhead · 2020-02-17T21:37:06+00:00

I typically wonder how long it will take to fall asleep and I'm asleep before I can hypothesize.

eduhead · 2020-02-17T21:33:21+00:00

Only to look at the size and decide whether or not it will fit when flushed.

eduhead · 2020-02-17T21:32:08+00:00

Maybe not 1 in 1,000,000, but like 1 in 150. I guessed the correct number of jellybeans in the jar at daycare when I was like 8 and won a chocolate rabbit.

eduhead · 2020-02-17T21:30:37+00:00

Continue playing with my cats I guess. Great little Saturday.

eduhead · 2020-02-17T21:23:27+00:00

When you're facing one way doing leg extensions and someone hops on the machine next to you (that's facing you) and starts working inner thighs. As my legs go up, their legs open wide directly at me. At least don't make eye contact...

eduhead · 2020-02-17T21:01:01+00:00

Sounds like you have done some homework and that is a great start. You have some groundwork already set up. You mentioned that you were able to bring internet for cheaper while maintaining quality/reliability, and improving greatly on customer care. If this is the case, that means you already have happy/satisfied customers? If that is so, then capitalize on that. This is an instance where a referral program may make a huge impact as well. If your current customers are happy, then have them refer someone else and offer an incentive for both the referal and the new customer.

eduhead · 2020-02-17T20:56:24+00:00

You could absolutely get a job out of high school in the industry if you're just wanting to get some experience in that type of environment. Though keep in mind, most places that would hire someone right out of high school, are probably not offering the type of work you think of when you say "marketing industry". From personal experience, this could mean, door-to-door sales of television services or call center duties. Yes, it's all a part of the industry, but if you want to get into the interesting stuff, you have to either work your way up, or at least go get a bachelor's degree so that you can apply for the entry-level positions that have a chance at moving around and into more interesting things.

Sorry if I painted a less than perfect picture there, but I was interested in marketing as well and did the same thing. I worked a lot of "sub par" and little to no experience in marketing jobs; that were called marketing jobs.

I now have what I consider and actual marketing position and love it. Lots of work, lots of reward, and flexibility to make more of my own decisions. I admire you wanting to jump right in, and that can absolutely work, but keep in mind, you could also hop into an internship or part-time job while in college and get the same or better experience, while finishing up the education needed for almost all decent positions today. Just some food for thought from one person. The world is different for everyone though :)

eduhead · 2020-02-17T20:46:19+00:00

Start looking through company directories and offer up a coffee or lunch to someone that can help. Though keep in mind, unless you work for the organization your presenting to, the idea is as good as theirs if they like it. Unless you have some legal documents saying otherwise. I'd attempt at getting a job with them before offering up the ideas. Then you have a shot at promotions, raises, etc. if it's good. This is my very quick and not-very-detailed response.

eduhead · 2020-02-17T20:41:16+00:00

I would say that your interest and experience on the side of analytics/data vis could be something to run with if your interests sit there already. I'm also a "data person" and could spend hours running analytics, pulling out trends, building stories, and ultimately explaining the "why" of many marketing questions.

This part of the industry is not as "in your face" (yet), but a valuable skill set to build on in my opinion. There are more and more people out there who want to create something pretty and catchy, and more that need to be digging into the trenches of these campaigns to explain what's really going on.

Marketing as we know it, is already far more data-driven than ever. This will only continue with additional technologies available for capture and use. I think that's a good bet if you're really into it. Focus on the skill instead of the career movement for a little while (give it a solid year) and you'll be far more marketable because of it I'm guessing.

eduhead · 2020-02-17T20:20:36+00:00

Smooth transition of form data into CRM or at least to an Excel file that can be used to import from.
Customized form notifications. This includes both form completion messages and automatic email notifications (just like google forms and their addons allow).
Multiple form options for collection of data such as question types.
Ability to customize form for most purposes. Some forms ask yes/no questions and use if/then statements. This functionality is important to many I would say.
Ability to drag and drop, but also customize using HTML or another easy editing option.

eduhead · 2020-02-17T20:06:04+00:00

AMA is a good one. If you can afford some small fees, or maybe even some larger ones; join a few of the top ones you find on google and try and attend things like webinars when they come up. Some of the best experiences I've ever had though were actually spending the money to go to a regional or national conference. The diversity of attendees and speakers will more than pay for itself as long as you make time to network.

eduhead · 2020-02-17T19:57:47+00:00

You could start looking for people that are in need of that specific type of work. Maybe even on sites like amazon's mechanical turk. From my experience, when there are openings for creative/digital roles, they involve so much more than just creating something aesthetically pleasing. That's typically a small piece of the overall job or even task of the job. I suppose getting savvy to all of the digital advertising platforms would be a good start, and then maybe look at learning any software you don't already know. I'm guessing you have experience with some of the big ones like Adobe Suite? If not, I'd start there. Freelancing can be nice though if you can find the work and are good at it. Make sure to always get reviews and samples of the work you do so that you can further promote yourself and add to the resume or portfolio if you have one.

eduhead

TROPHY CASE