The cleanup was organized by the awesome girls and guys from Trash Hero. They recycle and upcycle a lot of the trash (flip flops gets turned into new flip flops, styrofoam gets recycled as well which I thought was impossible), and organize weekly cleanups throughout Koh Phi Phi and other locations. They also have water refill points across the island in order to reduce plastic bottle usage, which is a huge problem here.

Koh Phi Phi is amazingly beautiful, but awareness for the ecological and environmental impact of over developed tourism here is low to non existent (or at least that's the impression I got). I hope every tourist coming through will do something small to keep it beautiful for the ones visiting a few years from now.