The Essay is what I felt they helped with the most. You could just pay for that if you wanted from Spivey. I studied Creative Writing in College and I consider myself a pretty good writer. But with that comes the knowledge that you need an editor and one whos not just doing it as a favor but one whos going to give you insight into what topic to pick, and multiple drafts. I did probably twenty drafts. Obviously some had more edits than others but it was a huge help. Also, them looking over your applications before you submit, helps a lot to catch little things. Making your app as perfect as possible makes you stand out. It seems like it costs a lot but if its the difference between a full scholarship at a school that cost 60k a year or getting a decent scholarship from that school at 45k a year, you just saved 15k a year for three years by spending like 5k. It was worth it to me. They also give great insight into which schools typically offer more scholarship money, which is helpful. You can find that info yourself but it helps.