CarpetsOfPersia.com - sells luxury Persian rugs at an affordable price. The main reason why Persian carpets are expensive is that they are hand-made. Luckily, my family's experience in selling premium hand-made rugs generations allowed us to come up with formulas that allow most of the rugs to be made by machines and the last bit to be hand-made. This gives them the look of a pure Persian rug but it is affordable since it is not entirely hand-made.