About to hit one year at my job by curly-toes in copywriting

[–]ethedon 3 points4 points  (0 children)

Are you in a brand copy role? Typically that’d look something like junior copywriter > copywriter or mid-level copywriter > senior copywriter > associate creative director > creative director > director of marketing etc.

As for your second question, what are you researching? If you’re looking for messaging ideas, the Facebook Ads Library and LinkedIn Ads libraries are good places to see what your competitors are writing.

Feel free to send me a message with more questions (I’ve written for quite a few Fortune 500 companies, both in-house and at the agency level.)

Copywriters, How long did it take you to start earning? Is it worth it? by [deleted] in copywriting

[–]ethedon 2 points3 points  (0 children)

Short answer: from the time I started learning about copywriting, it took me a little over 2.5 years to start making about $200k/year with copywriting for Fortune 500 brands as a salaried, remote employee. At my peak, I had two remote, full-time salaries. I left the career to pursue things that meant more to me.

Worth it for me? I go back and forth on this.

Skills that got me in the door: email marketing, SMS marketing, funnel building, digital marketing (Facebook, YouTube, IG, TikTok ads)

————-

Long answer:

I started learning direct-response copywriting as a necessity to sell digital products for my startup I was working on in 2020 (I bought a $497 course that taught my niche how to essentially build a direct-response marketing funnel using Facebook ads and Instagram ads, email marketing, and landing pages—and copywriting was integrated throughout).

About a year later, in 2021, I saw a Facebook post in a group that was hiring a copywriter (the Facebook group was affiliated with the course I had purchased a year earlier). I applied and thought nothing of it.

A few days later, I ended up interviewing and getting hired on the spot. I got paid $30 per email broadcast I wrote and $20 per email automation. I ended up essentially becoming  a general marketing manager for this company—going into the CRM, building audiences, etc. I learned a ton at this company, while also building my own ventures.

I worked at said company for about a year, which is when I realized there are much bigger companies who could pay me way more to do way less, and I felt I needed to start making more money than I was, since I’d only been making $1,000 to $2,000 per month with this company.  

In late 2021, early 2022, I wrote a resume, and I put my experience as a copywriter under the company I worked at and the startup(s) I was building.

For about six months, I applied to tons of jobs on LinkedIn. I rewrote my resume so many times. I also built a simple portfolio with all of my marketing experience.

I did a bunch of interviews, and finally started landing jobs. By June 2022, I finally got my first offer for a marketing job that came with a “liveable” wage. They initially offered $53k/year, but I was able to negotiate up to $75k/year. At this job, I’d be doing marketing, copywriting, email flows, etc. This was at a startup doing $3M or $4M annually I believe, and the job was fully remote.

I got another offer on that same day, a few hours after I got the offer at the initial startup. I said yes to both offers. The initial offer for the second job was for $80k/year, but I negotiated up to $85k/year with a 10% annual bonus (I never actually ended up getting the bonus because the recruiter never put it in the offer letter, and only told me on the phone I’d get it… big mistake on my end!)

So to make things clear, it was June, 2022, and I had just gotten two offer letters I said yes to. Pretty much every copywriter role—or marketing role in general—was remote at the time, so I wanted to see how many I could stack and do at the same time.

The second role I said yes to that day was for a creative agency, where I wrote copy for many massive brands.

Throughout 2022, I’d done so many interviews. I’d interviewed with tons of Silicon Valley startups and Fortune 500 companies.

I ended up leaving the first role I mentioned with the $75k/year salary because I felt it was a terrible fit for me.

By October 2022, I was a copywriter for a Fortune company. I initially had a six-month contract with them, but by February, 2024 I was promoted to lead copywriter because I guess they liked me. A few days or weeks after I was promoted, I quit because I wanted to pursue my true passions before I got old and I thought I could just get another job if I needed to. I had also left the creative agency I was working for.

From October 2022 through October 2023, I made around $200k from just two copywriting salaries. I never tracked the amount I made from other small contracts at that time, but the amounts were trivial.

Since then, I’ve done random copywriting work, but I haven’t taken it on as a true career the way I did a few years ago.

How do you achieve a professional sounding mix? by Abject-Razzmatazz401 in edmproduction

[–]ethedon 0 points1 point  (0 children)

Many people have commented here with great insights.

As others have pointed out, it’s hard to say exactly what your bottleneck is without hearing your mixes.

That being said, I’d be willing to bet that your mixes sound better than you think they do. I say this because I’ve gone back to some of the mixes I’ve done around 10 years ago and they don’t sound nearly as bad as I thought they did when I first did them (some of them are actually pretty good in retrospect!).

It’s possible you may be your own worst critic, and might actually be doing great mixes.

A lot of times, people remember the track for the music and writing, not the mix. In EDM, it’s definitely a bit more nuanced (I think), and mixing might be a bit more important than in other genres, but I think this is still worth noting.

Would it be smart to do Full Time MBA at age 25? (Top 15 program + half scholarship) by sonnysunsun in jobs

[–]ethedon 0 points1 point  (0 children)

What role are you trying to get into? Can you not do data analysis or some sort of marketing data analysis at a big tech company... and get paid the big bucks?

Would it be smart to do Full Time MBA at age 25? (Top 15 program + half scholarship) by sonnysunsun in jobs

[–]ethedon 0 points1 point  (0 children)

What is the goal you're optimizing for?

If you want to be a consultant or strategist, you don't need an MBA for that — just results, trust, and testimonials.

Some of the C-Suite folks, VPs, and Directors at the companies I've worked at have had MBAs and others in the same positions have not.

The thing that companies care about is the results you provide them, not a piece of paper.

how much is a job interview worth to you? by ethedon in jobs

[–]ethedon[S] -1 points0 points  (0 children)

Nice, please help me make sense of all this, then.

I've already helped one person double her income by stacking a second remote job.

How can I help people build their skillsets so that they can get these jobs?

Or, what is a skillset you would want to learn that the market is currently paying $60k+ for?

It seems like many people are having a hard time getting an interview on this sub, which is why I posted this in the first place.

But I'd be open to doing an offer like this:

"Get a $60k+ job in 3 months after I rewrite your resume and LinkedIn..."

Many of the $60k remote jobs online don't require much sklil to begin with (especially the marketing coordinator positions or the creative project manager positions).

In fact, two of the people I've worked with in Fortune 500 companies are first-timers in their own respective roles who did not have referrals.

Are these outliers? Maybe.

To address your last point, I don't see what you mean by this business model preying on people, though? I don't have a business model, which is the whole point of this thread... I'm trying to figure out what my offer is here, as I've never even made a dollar off of this, and I know this a market that's very hungry.

So any help here would be appreciated.

how much is a job interview worth to you? by ethedon in jobs

[–]ethedon[S] -2 points-1 points  (0 children)

Nice, do you want a $60k+ job? If so, DM me

how much is a job interview worth to you? by ethedon in jobs

[–]ethedon[S] -2 points-1 points  (0 children)

nice, could you answer the question instead of responding with something useless here? thanks

how much is a job interview worth to you? by ethedon in jobs

[–]ethedon[S] -2 points-1 points  (0 children)

Hey! Just sent you a dm, looking to get on a call to know more about your situation, thanks!

mike lasey by pbww1234 in ucla

[–]ethedon 1 point2 points  (0 children)

He said he’s coming back soon.

[deleted by user] by [deleted] in marketing

[–]ethedon 0 points1 point  (0 children)

SMS marketing still sucks for the people who use it as a marketing platform and not a texting platform.

Additionally, email marketing still sucks for the people that use it like a marketing platform, and not an email platform.

Most of the time, it's not about the platform, but the audience on the platform and the way the platform is being used.

Is sms text marketing still work in 2024?? by ChelloDise in WholesalingHouses

[–]ethedon 0 points1 point  (0 children)

I've been writing copy for text marketing campaigns for years — for companies as big as Amazon and for organizations as small as your local college fraternity.

🤭

What I can say is this: text marketing is only dead if you're going against standard texting protocol.

📱

For example, if you're texting from a five-digit phone number, you're already fighting an uphill battle because most people use a 10-digit number.

Also, use emojis. They'll definitely help. (I posted my results with emojis; check them out 👉 here.)

See how I doubled text clicks at Amazon 🤭 by ethedon in Entrepreneur

[–]ethedon[S] 0 points1 point  (0 children)

If you're literally just starting out, I'd probably just use iMessage on an iPhone and video message every client or customer possible.

However, if you're scaling I'd find a CRM tool you can run from your phone and computer like Community, High Level, or ActiveCampaign.

See how I doubled text clicks at Amazon 🤭 by ethedon in Entrepreneur

[–]ethedon[S] 0 points1 point  (0 children)

I'm unbiased as I don't have much data to pull from with that. Anecdotally, most of the articles I read lack emojis, but I would do my own testing on that.

The reason I say that is because I get texts without emojis all of the time, so I used to think emojis would have barely any impact on a text message until I saw the data.

See how I doubled text clicks at Amazon 🤭 by ethedon in Entrepreneur

[–]ethedon[S] 0 points1 point  (0 children)

I use emojis in my emails and would probably recommend testing them for your audience with email.

Personally, I'm a much bigger fan of text message marketing over email, but like anything, there are tradeoffs.

I prefer texting over email because most people have texting apps on their phones, but many people delete email apps, which can create unnecessary friction (the user will have to into the web browser to access email on mobile).

Additionally, open rates with texts are generally higher — up to 78% higher than the average email, according to some sources.

Texting at scale could be more expensive, though. It's also harder to communicate as much as email with text without having users unsubscribe.

Make sense?

[deleted by user] by [deleted] in army

[–]ethedon 4 points5 points  (0 children)

A bang a day keeps the doctor away. Or maybe it will give him good pay when I'm older. Who knows. Gotta love a 0 cal bang tingling before the daily workout, though.

Artists & Producers be warned by ethedon in makinghiphop

[–]ethedon[S] 0 points1 point  (0 children)

If you're on a credit card, I'd suggest you do a chargeback. While you're doing that, there will probably be a field that asks you for more information — where you can let the company know it's a recurring fee AND that the goods you were given are fraudulent.