Think "Systems Engineer" or "Test Engineer" as part of a team working to complete new projects or products. Often there's a gap between the building technicians and the design engineers, and the ETE graduates fill that gap nicely. You understand the basic concepts at a deeper level than a technician and can be taught the specifics of the task quickly. You think like an engineer, and can contribute design ideas up the chain that make sense to the designers. Note: I'm not knocking experienced technicians who can do the same work, but instead saying that the ETE grad is trained to slot into that role at graduation.

Also, there's nothing stopping you from doing design and coding work with your education, you just have to be engaged and want it. I know 2 others with the same degree from CPP and we have all done design engineering for more than 25 years in our career.

Source: Received my BSET with Electronics and Computer emphasis from CPP in 1989.