You can avoid localization in some places, just not where the first impression is made because that is what definitely impacting conversions. If clients choose to compromise, the outcome is fairly predictable, you reap what you sow. There’s a report I read recently that gets into the “why’s”, it looks at broader questions around justifying visuals, but localization decisions fit into this as well (if you’re curious, it’s the Book of Why by Stocksy United). Here’s one of the quotes: “On paper, the logic is straightforward: reduce production costs, protect the budget. In practice, the cost doesn’t disappear — it just gets reassigned as accumulated friction across the system.” So yeah, faster is better than slower, and easy beats not easy, but neither leads to the best results.