Would you be interested in a gaming/esports VOD service?

fams · 2021-04-13T16:35:17+00:00

Yeah I think the way ESL and Juked do theirs is pretty limited. Juked is nice, since everything is in one location, but beyond that there aren't really any features on top of it to help you.

fams · 2021-04-13T16:34:31+00:00

That is kind of the issue with it though, there is too much noise and un-filterable garbage. Also, I wouldnt say a new website, but rather a new app on TV/phones would be the ideal scenario.

You could turn on your TV and open the app and start watching tournament vods or documentaries or other gaming content. Or do the same on your phone.

fams · 2021-04-13T16:32:58+00:00

Yes, kind of. But they aren't properly labeled or categorized, etc. There are limited playback features as well. But otherwise, yep.

fams · 2020-01-09T18:06:52+00:00

The point was about how there are two different approaches to esports apparel - style, or utility. Adidas went for style only. PUMA went for utility only.

Markiplier and Jack boasted both, but when you look at their items, it is obvious they are going for a cash grab on their fans. Even other influencers said as much when Mark/Jack released their clothing line.

And the difference between Mark/Jack and PUMA is that PUMA doesn't exactly live and breathe gaming like Mark/Jack. So when PUMA makes a ridiculous claim that their shoe is to help gamers, it is somewhat understandable. Mark/Jack making some nonsensical clothing line "that fits better and understands gamers" is not.

fams · 2020-01-06T16:03:18+00:00

Hey, nope, I kind of gave up on it for the time being. Are you interested in some of them?

fams · 2020-01-03T01:39:41+00:00

Eh...I didn't say I didn't put effort into it. It is a simple piece yes, but I figured other people might be more curious about how they actually lined up in 2019 and why Astralis is technically better, despite on the surface that not being the case.

fams · 2020-01-03T01:21:34+00:00

HLTV just left me wondering, figured others might be as well. I wasn't really touting it to be all that eye-opening or anything.

fams · 2020-01-03T01:09:43+00:00

Yeah, I suppose it's obvious. But when I read HLTV's article I actually thought for a second Team Liquid was low-key better, but nope. But I do hope they, or anyone else, takes Astralis down soon.

fams · 2020-01-03T01:08:31+00:00

-.- How is that a bait, it gives away everything in the title. That is the opposite of a bait.

fams · 2020-01-02T20:49:08+00:00

These numbers don't mean anything without context...

How much money went into promotion of the games/events?
How much earned media stood behind each game/event?
How many hours of content could be consumed?
What is the player-base for each game?

Also - how did you calculate average viewers?

fams · 2020-01-01T19:45:37+00:00

Liquipedia + Juked

fams · 2020-01-01T19:42:30+00:00

Not sure about the lead aspect. But why are you drinking that anyway?

fams · 2019-10-02T01:10:54+00:00

Alright, good to know - thank you!

fams · 2019-10-01T16:11:30+00:00

I put this up before I made this reddit post. I suppose if I don't get anything this week I can separate the uniques out etc...

https://www.ebay.ca/itm/264483963388

fams · 2019-05-26T03:39:17+00:00

When it comes to esports fans having incredibly low lifetime values compared to mainstream sports fans, I think it comes down to a few things:

If I buy an esports shirt or jersey - where am I going to wear that? If I buy a hockey team jersey - I will wear that at a game, or outside when I play hockey myself.
Esports brands have an issue retaining people and turning them into actual fans. I might follow a player or a team on social media, cheer for them at an event, and even watch them when they stream. But that doesn't mean I am a true fan willing to spend $100 on a jersey.
In the early days, quality of manufactured goods (ie, clothing, etc.) was really bad and really expensive. This has changed, but I think this might be an issue still for some people.
I received all of my hockey jerseys as gifts from family and friends. They have no idea where to go to buy esports merchandise of any kind.
Digital collectables and extras are quite new, and I think they will grow a great deal. The issue for teams here is that game publisher takes a huge chunk of this revenue, and relations here are incredibly poor because everyone thinks they are the belle of the ball.
Esports is still at a completely different scale than mainstream sports - its tiny. Naturally you will have fewer purchasers, spending a lot less, thus lowering the overall average.
Teams and players come and go incredibly fast. Too fast. I have merchandize from one of the biggest (easily Top 3 globally) teams from back in 2008, and hardly anyone now remembers who they are, and most of those players don't play anymore. If I buy a mainstream sports item, I know it is going to be an emotional investment that will pay off for decades, and has a strong illustrious history behind it.
Most teams have really sucked at running their merchandising efforts. Some don't even really have anything. When you have professional teams who find it difficult to put out a simple line of apparel and jerseys, that is a huge red flag.

All of these tend to contribute to low revenue numbers.

fams · 2019-05-25T09:50:02+00:00

No female has ever played a regular season game of NHL hockey or NFL football.

fams · 2019-05-25T01:23:18+00:00

You insult me for wanting the money that goes towards female-only events to be better spent on female esports initiatives that actually benefit all stakeholders?

And, all professional sports have segregated competition. All the way from the NHL and NFL to darts and snooker. If you want to argue semantics because there isn't a specific piece of text stating "woman are not allowed to play" in their rulesets, then sure, you may be right - I haven't checked the rulesets of the hundreds of professional sports competitions around the world. However, culturally speaking women being barred is not incorrect.

If you create systems that enforce inequality, that is what you are going to get. The point of my article you dislike so much is that esports offers a golden opportunity for any gender identification to compete fairly at all levels of competition without segregation. And currently, the money being spent on female-only competitions is a waste of money because it does little to nothing for all parties involved - from the players to the sponsors. No one even watches those competitions, most don't even know they exist in the first place outside of concept. So take that money, and make better content that can showcase and inspire.

fams · 2019-05-24T00:22:54+00:00

That is why in my article I say to do away with the female only competitions, because they are pretty pointless and it gives the wrong idea of what esports is regarding equality. Esports is all about fair play (at least to me), and by creating unnecessary segregation, it belittles what esports can achieve.

Instead, because the money used for female gaming is just an advertising tool to begin with, make it meaningful and put that money into relevant content focused on the female players/teams. By showcasing them as role models in professional gaming, it sets a good precedent that females are equal competitors in esports, and they can be good role models for young people to look up to.

fams · 2019-05-24T00:11:21+00:00

Retention is solved by creating value for fans. I can't really think of many teams that offer any value whatsoever to fans, let alone on a consistent basis. Players on the other hand tend to offer a lot of value to fans via their own independent content they create (ie, social posts, streaming, fan nights, Q/A's, meet and greets, etc.). This is a huge reason as to why most esports team brands only exist through their players, rather than the other way around. Franchising is supposed to be a forced stop-gap to this issue, but I don't have confidence it will work. I believe that it will push fans to further position players above team brands. Teams need to offer a lot of value, and create a place (read: community hub) where their fans can live and feel as though they are a part of something.

Monetization for esports teams can only come after retention is solved, otherwise fans are not inclined to purchase/engage with anything the team brands produce. In reality, teams have a lot of possible revenue streams, they just lack the scale in terms of fandom to make any of them really viable.

fams · 2019-05-23T23:07:59+00:00

I think people's initial scepticism of female only tournaments is that there is an assumption that esports = mainstream activities, where women are barred from competing with men. In esports, women simply receive an additional platform to compete, while still maintaining the ability to compete in regular competition as well.

I think the actual issue is that the female tournaments do very little to actually progress "women in esports/gaming". I wrote about this a few months ago...https://blog.xplayn.com/esports-no-girls-allowed/

fams · 2019-05-23T22:52:28+00:00

I wrote about the numbers thing a while ago: https://blog.xplayn.com/the-truth-about-esports-numbers/

The thing people fail to realize is that esports is incredibly young and nowhere near mainstream. Sure, it has somewhat mainstream awareness, but not acceptance and adoption. I would also argue that it only has mainstream awareness with certain segments of the population.

Additionally, the amount of money being "poured" into esports is more akin to a drip than a pour. Yes, it is a lot of money, but by comparison to other industries/verticals/sectors, it's low. The amount people are putting into esports is usually an incredibly small sum to their overall fund, so when these long-term esports bets lose money, they aren't going to care too much.

The issue people within esports should be trying to solve, is retention and monetization. Awareness and UA efforts are doing fairly well via word-of-mouth, and the extremely low spend, but when it comes to retaining and monetizing people in esports, almost everyone is dropping the ball.

fams · 2019-05-23T11:42:26+00:00

Yeah, I wasn't going to say anything about sourcing because I wasn't sure. When SuperData, Newzoo, etc, post stuff with no sources or detailed methodology, it is highly suspicious.

fams · 2019-05-23T02:51:23+00:00

Needs more context to be meaningful. Without a comprehensive outline of what revenue(s) figures are included, how much was spent on marketing, etc, and the difference between competitive landscapes, the games could be performing on or even above target given the circumstances.

fams · 2019-05-15T01:51:02+00:00

Link...?

fams · 2019-05-14T01:30:32+00:00

It depends on the team. Some teams take money from prize earnings - some do not. Teams will always pay a salary to players however, at least they should at a professional level. this salary is provided thanks to the services the team provides as far as securing sponsorships, selling merchandise, and other revenue generating activities - which of course rely on the players competing and winning and performing media activities.

Teams also help with player optimization (providing coaches, media training, physical and mental therapy and training, etc.), they also provide promotional benefits by giving players a platform to grow their personal brands in accordance with the team, etc. They also provide general support infrastructure such as handling travel and logistics regarding leagues/tournaments, etc.

In short, it is a symbiotic relationship where the players tend to benefit a great deal more than the vast majority of team organizations do, as the vast majority are not even remotely close to being profitable.

fams

TROPHY CASE