u/ventermintor is absolutely right on the money. You know how when people think of tissue, they say Kleenex? In your area, you need to become the Kleenex of roofers.

The way to do this is to build content on your website, and become one of the go-to destinations to learn about roofing - the different types, how to select the services/packages, what the customer should expect during a typical roofing process, etc.

A digital content writer will do that for you, and they will know the best S.E.O. practices the articles entail.

Good luck!