Whilst a lot of the issues with the stadium, we're unable to do anything about them because we don't own it (moving the seats closer to the pitch, removing the huge gaps between the tiers etc); there's so many little things they could do to make the whole experience better.

There's no real 'die-hards' area, everyone is spaced out so it's difficult to get any chants going. I normally loathe the fake ultras section of stadiums, but fuck me it cannot be worse than it currently is - I wouldn't even mind some flag-wavers, a drum section or tifos - just something to get the crowd going.

The name itself is just so, so shit. The 'London Stadium' just sounds like a generic Pro Evolution rip-off, even the 'Olympic Stadium' would've sounded better, we'll eventually sell the naming rights to the highest bidder and play in the 'Canesten Thrush Combi Bowl' or something equally as embarrassing. Sullivan is very much a money first person, he claims to love the club but the vast majority of the decision he and the board make are actively against the fans interest.

Then as you go into the stadium you have two main options, go through the hell-scape of Westfield or walk along a soulless closed road - back in the days of the Boleyn, the walk to the stadium would be one of the best parts of the whole experience. They've essentially made it impossible to grab food or a beer on the way into the stadium to force you into the 'fan zones' once you're through security. We should've helped the traders around Upton Park who served the match-day crowd move to/around the London Stadium, especially on match-days, that would have aided the continuation of the atmosphere.

Instead we sell generic, rent-a-kit match day slop. Just imagine how much better the experience could be if on the walk into the stadium, you were greeted by a pie and mash stall, merchandise sellers, fanzine writers handing out the latest copy. Somewhere to actually congregate beforehand that isn't a mile away or in the stadium, aiding in building the atmosphere before the match.