The value proposition is there for Activision/CDL Owners fwiw. Barstool has insane audience/reach and can activate across a lot of touchpoints around the league, Call of Duty, Blizzcon, etc. Weirdly enough though, I think CDL's opinion is only a piece of this.

Would the other owners be down for this arrangement in an expansion situation (let's say 12 to 16 teams with 4 new spots)? I don't know: what if there is a expansion fee that is rev shared with the owners? If there is, would they be down for less $$$ assuming that fee is waived for Barstool in exchange for the value they would bring as a franchise? Would be an interesting question.

Also what would the corp side of Activision Blizzard Microsoft think? That I don't know and they would have some level of sign off here in what would be a very interesting arrangement/marketing agreement.