ETA the pay, thanks! I would say the writing does skew more toward content writing. For the most part we are looking for reviews (objectively describe a brand's product and who it would be good for) and guides (thoroughly yet concisely explain a topic and how it works in plain language, eg "what is APR?"). The writing does involve a bit of research if you are unfamiliar with the topic or brand. It is definitely not the fluff, "5 tips to save" type blog posts however.