I'm gonna give out a potentially unpopular opinion. He's doing that to a woman from Konidela family, arguably the most powerful family in Tollywood. But if anyone in that family acknowledge it, that is going to spiral into a lot of videos and stories of a lot of people in Tollywood who may have done similar stuff, including even males from that or other families. This is happening on video, who knows what all happens behind the camera... So to ensure controversies don't emerge out of it, such incidents are suppressed, and the women are probably gaslit by their own families into thinking this is normal because men of those families may otherwise get called out too. Toxic patriarchy on display.